You Don't Need to be Likeable to be Successful - Keenan 'Gap Selling' Part 1

We're reading through part one of Keenan's 'Gap Selling' this
week and it does provide a fresh outlook. He talks bluntly about
why you don't have to be likeable in sales to be successful and
why cold calling should still be your number 1 prospecting
method. 


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