You buy time with the value you add - Amp Up Your Sales Part 1

In this week's episode of IRC Book Club, JG and Mike begin their
review of Andy Paul's 'Amp Up Your Sales' (Part 1 & 2). 


Customers will give you more of their time if they are confident
you will add value. JG and Mike discuss the best ways to add
value and prove to a client that you're a subject matter
expert. 


They also talk about the big question: what is selling? 


One of the key topics in Part 2 of Amp Up Your Sales was never
chase someone harder than they chase you. Let us know your
thoughts on this section in the comments! 





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