Humans LOVE stories - Amp Up Your Sales - Part 4

Storytelling in sales is an art that can be particularly
powerful, if harnessed correctly. Stories can be highly engaging
as they appeal to the social nature of us as humans, but on the
other hand you could simply become boring and anecdotal!


From mastering stories that sell, to selling through customer
service - Jonny and Mike finalise their ‘pleasant’ review of Andy
Paul’s Amp up Your Sales and give their very honest summary.


Next week Andy Paul will be here on the show. He will add
important context to the book, offering a new perspective readers
and listeners may have missed. Make sure you subscribe to be
notified when it’s out! 





For the latest content and job updates, follow IRC on LinkedIn:


IRC: https://linkedin.com/company/inward-revenue-consulting


Michael: https://www.linkedin.com/in/michaelprice6/


Jonathan: https://www.linkedin.com/in/jonathangraham4/