Interview with SALES MENTOR and Author Andy Paul - Amp Up Your Sales Part 5

SALES IS A COLLABORATIVE ACT. But, salespeople can get stuck in a
cycle of ticking boxes and going through robotic motions. Andy
Paul tells Jonny and Mike he found inspiration for his writing
through the many books available that simply don't challenge
salespeople enough to think about what they're doing!


In this special interview with the author episode, the guys
discuss their differing perspectives many topics from the book;
including the best way to influence your customer, the difference
between being reactive and proactive, as well as putting your
competition in the shade. 


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