#75: How many actually have the capability to sell to the C-Suite? | SELLING TO THE C-SUITE - PART 1

When do executives get involved in the decision making process?
How does a CEO make an impact? Who has true trusted advisor
status? How many people have legitimate influence? How do we
market to the C-Suite? Are the gatekeepers softer now? How do we
stay ahead of the curve? 





Back to deconstructing and reconstructing the most influential
sales texts out there - starting with the revised and updated
Selling to the C-Suite. Written by Nicholas A.C. Read &
Stephen J. Bistriz, with a foreword from Neil Rackham!  





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