Episode 95 - Influence - Robert Cialdini - Part 1

In this weeks episode MP and JG start a new quest. Influence by
Robert Cialdini is a seminal work on what motivates people to
buy. A must read for any sales person looking to up their game.
The guys seem to be really into this one with some fab anecdotes
about the concept of reciprocation as a weapon of influence and
how to use that in a sales context.