Episode 8 - Types of Facebook Audiences, Which to Use, and When to Use Them

There are 3 kinds of Facebook Ad audiences. Cold, Warm, and hot.
Cold audiences are comprised of people who aren't yet aware of your
brand. Warm audiences are people who have heard of you and hot
audiences are people who already know, like, and trust you.
Facebook also allows you to create custom and lookalike audiences.
Where do they fit in our spectrum?  In episode 8, I review how
to create the right kind of audience for your for ad including how
to create different kinds of custom audiences as well as how to
properly target people to create an engaged cold audience. If you
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