Episode 15 - What Funnels Are and How They Work

Funnels are a tremendous way to connect with your customers.
They're open at the top because that's where you bring in your new
customers. As the funnel narrows, you're taking your customers are
a journey through your business and building a relationship as do.
The funnel ends at the bottom where you've earned the right
(hopefully) to ask for the sale. However, it doesn't need to end
there. The relationship you develop with your customers is
life-long and is continually developed and improved upon.