The Importance of an End-to-End Lean Journey

A blog post by Matt Banna Think about all the points of contact
that customers go through with your company throughout their time
in your sales pipeline and then as customers. Smart organizations
realize that every one of these points of contact, frequently
called touchpoints, are extremely important and valuable. Whether
it's the first time you talk to someone, a customer changing their
service, or a prospect buying your product, every touchpoint a
person goes through shapes the way they feel about your company and
influences their lifetime value.