Common Conceptions That Hinder Continuous Improvement

I have been debating with myself over whether to use the word
conceptions or misconceptions in this post. I decided to go with
conceptions because I do not know whether these frequently held
beliefs are accurate or not within your organization. We do know
from countless conversations with our customers that they are
devastating to a culture of improvement whether they are true or
not. Here is how you can combat them, in either case.