Big Hairy Audacious Results

We are not saying that your CEO needs shave his or her head, but
depending on your improvement goals (and your CEOs attachment to
their locks) it might be a great idea! To explain, back in 2016
KaiNexus set a Big Hairy Audacious Goal, known as a BHAG. A BHAG is
a daunting, clear, and compelling goal an organization sets, which
should not be financially driven, but it should be something that
if the organization achieves it, would really move the needle
forward and indicate the organization has accomplished something.