The huns have got my gramophone: advertisements from the Great War

In the nineteenth century, Britain led the world in the
production of illustrated books and magazines. By the 1890s,
commercial artists often drew for both magazine publishers and
advertisers, which gave a continuity of style. Some well-known
21st century brands were already spending heavily on advertising
in the 1900s; they understood the value of advertising. And when
war broke out in 1914, companies were quick to seize the
opportunities which the war offered. They searched for new
markets to replace their lost German trade, and invented new
products. This talk outlines how the First World War changed the
face of advertising.


Amanda-Jane Doran was the archivist at Punch magazine for 13
years. She is an expert in 19th century illustrated books and
magazines, and she curated the exhibition Charles Stewart: Black
and White Gothic, at the Royal Academy.


Andrew McCarthy directed the documentary film Toys For The Boys,
which told the story of how Hew Kennedy built a full-size working
replica of a medieval trebuchet (siege machine).


Andrew and Amanda co-wrote The huns have got my gramophone:
Advertisements from The Great War (Bodleian Library, 2014).