Ep. 272: Luke Deka - Key Strategies for SMB Accountants in Outbound Sales

27 Minuten

Podcast

Podcaster

IMA® (Institute of Management Accountants) brings you the latest perspectives and learnings on all things affecting the accounting and finance world, as told by the experts working in the field and the thought leaders shaping the profession.

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Beschreibung

vor 1 Jahr

Join Adam Larson as he chats with Luke Deka, the Chief Executive
Officer and Founder of Growbots, about overcoming outbound sales
challenges in small and medium-sized businesses. Luke shares his
wealth of expertise, offering practical advice for accountants
looking to move beyond referrals and confidently approach
outbound sales.

In this episode, you’ll learn:

How to transition from referral-based growth to proactive
outreach

Effective techniques to stand out in today's digital
marketplace

The role of AI in enhancing outbound sales efforts

Strategies for personalizing your message and measuring
success

Luke provides real-world examples and actionable steps to help
elevate your sales game. Whether you’re an experienced accountant
or just starting out, this episode is packed with valuable
insights to help you scale your business.