Ep. 311: Mike Jones - Achieving Growth and Loyalty Through Clear Brand Differentiation

On this episode of Count Me In, host Adam Larson sits down with
Mike Jones, CEO and Managing Partner at Resound, for an
eye-opening conversation about branding in the accounting
industry. Mike shares his journey from helping his first
accounting firm client rebrand to building the Remarkabrand index
that tracks how firms stand out—or don’t. The two get into why
brand differentiation matters way beyond just picking a nice logo
or color scheme, and Mike breaks down the real business impacts,
from pricing flexibility to client loyalty and successful mergers
and acquisitions. With insights on branding pitfalls (hint:
acronyms and too much blue) and the impact of private equity on
firm identities, Mike offers practical advice that’s both
actionable and inspiring. Whether you’re in a solo practice or
part of a big firm, you’ll pick up fresh ideas on telling your
firm’s story, attracting new talent, and setting yourself apart
in a crowded market. Buckle up for a unique take on accounting
marketing you probably haven’t heard before!


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