#32. Using Ad-Tech to scale Marketplaces with Andrew Yates | Nails and Hammers Podcast

Our guest today is Andrew Yates, who is the CEO and co-founder of
Promoted AI, that produces better search results and feed ranking
for marketplaces, hence matching buyers and sellers more
efficiently. 


I have been working in the domain of content ranking for some
time, where the basic premise is to understand consumer needs and
show them highly relevant content, while also optimizing for
business objectives like revenue, conversion rate etc.
  


I came across this lean 8 person startup called Promoted, that
uses Ad-Tech to scale a variety of different marketplaces. I
talked to Andrew to know more about his journey, what motivated
him to start Promoted, how he found his cofounder in Dan, how
they are distributing equity among the founding team and finally
got to know more about Andrew as a person.