Disruptive Retail Technology: E-commerce Made Human Through Virtual Shopping and Brand Experience Innovation w/ Natasha Franzen of HERO (SAP.iO)

Experts predict that retail ecommerce sales will reach $4.13
trillion in 2020 and it is expected that mobile commerce will
take a market share of e-commerce of 72.9% by 2021. As we enter
the holiday season navigating COVID, retailers
face unprecedented opportunities to reimagine brand
experiences and bridge the storefront’s physical to digital
continuum. While adapting an agile supply chain, increasing
conversion rates, reducing wastes, including decreasing
returns are front of mind, 1 company is transforming virtual
shopping, where the online shopping experience is made human,
again. Meet HERO (usehero.com).


In Episode 43, Sheri Hinish (SupplyChainQueen) joins Natasha
Franzen, COO of HERO an SAP.iO Foundry superstar. With customers
like Levis, Nike, Jonathan Adler, Herman Miller, Rag & Bone,
and countless others, HERO is bringing next level human commerce
to retail with conversational commerce to help stores
unlock their competitive edge. Stores create 1 in 10 of
the world’s jobs, more than any other sector. HERO exists to not
only keep these stores and their employees at the heart of
communities and the economy, but to empower them with the
technology that unlocks their unique advantage over the
e-commerce giants. Whether in-person, via text, chat or
video, HERO is empowering store associates to thrive during COVID
injecting gamification and the human layer into the store,
complementing the convenience of online shopping, even during
periods of low foot traffic.


To learn more about HERO, visit usehero.com
or https://sap.io/ who is helping innovators inside and
outside of SAP build products, find customers, and change
industries.


Find us, connect, and explore at
https://www.supplychainrevolution.com/ &
https://www.supplychainqueen.com