Transformative Sustainability with Trust in Action: Earth Day Exclusive with Jim Massey (CSO, Author)

In an exclusive Earth Day Special, Jim Massey lays out the case
for why all progress in sustainability depends on trust - the
basis of successful selves, teams, and systems. Sustainability is
the path to prosperity for humanity and businesses alike. Every
April 22nd, stakeholders of all backgrounds come together to
advance sustainability and climate action in commemoration of
Earth Day.


Companies who’ve developed strong Environment Social Governance
(ESG) standards are seeing better profitability, stronger
financial performance, and happier employees. But this
transformation isn’t just about transforming our economies,
operating models, and supply chains, it is about transforming
lives by putting people and trust at the heart of decisions we
anchor in sustainable development.


When Can, Care, and Do come together, something interesting
happens: trust is formed. Across regions, cultures, and
languages, trust is a common currency - the connective tissue
that makes all positive action possible. In an exclusive Earth
Day Special, Jim Massey lays out the case for why all progress in
sustainability depends on trust - the basis of successful selves,
teams, and systems. In a time when many are rapidly losing trust
in our institutions – whether in government, society, or finance
– it’s more critical than ever that leaders cultivate their
ability to build trust. 


Episode 76 is the 3rd Earth Month feature celebrating
provocative themes and people in sustainability, supply chain
innovation, and circularity. Jim Massey is a Chief Sustainability
Officer, Global ESG Expert, and former VP of ESG Sustainability,
Ethics, and Compliance at AstraZeneca. 


In our chat, Jim unpacks wisdom from Trust in Action,
including:


* where will leaders have the greatest impact


* what is the “breakthrough” proven trust model for sparking
action


* how can folks listening drive positive change in their
organization


* what are some of the actionable repeatable approaches for
working with teams to tackle today's toughest problems 


* what words of wisdom can you give others leading or have the
ambition to lead in sustainability?


This year, we rally behind the Earth Day theme “Invest In Our
Planet”, which highlights the importance of dedicating our time,
resources, and energy to solving climate change and other
environmental + social issues. Our world needs
transformation. Solving the environmental crisis calls for bold,
creative, and innovative solutions and leadership. This will
require action at all levels, from business and investment to
city and national government. Investing in our planet is
necessary to protect it and the best way to pave a path towards a
prosperous future. When we Invest In Our Planet together, we are
supporting healthy, happy, and thriving communities worldwide.


To learn more about Jim Massey and Trust in Action, visit
https://www.jimmassey.co/