Pivoting is the Key to Success in Life and Business with Nyakio Grieco, Founder of Nyakio Beauty

Nyakio Grieco is the founder of Nyakio Beauty, an award-winning
skin-care brand that has been leading the clean beauty movement
since 2002. While moving up the ranks in the entertainment
industry, Nyakio realized that many cultures were
under-represented in the prestige beauty space and saw a white
space in the market.


She launched her company based on beauty secrets she learned as a
child while visiting her grandmother, who was a coffee farmer, in
Kenya and watching her use coffee beans to exfoliate & take
care of her skin. She has sold her products in retail outlets
nationwide, including Ulta, and is now exclusively available at
Target. In 2015, Nyakio sold the company to Sundial Brands, which
is now part of Unilever.


Although she has an incredible success story, Nyakio’s journey
was far from easy. She’s managed the ups & down of
entrepreneurship with so much grace, and is a firm believer that
failure is not an option. She’s passionate about sharing her
journey building a business from the ground up & inspiring
others to also follow their passions and live a life with no
regrets.


In this episode, we’ll talk to Nyakio about:  


* How Nyakio’s upbringing & Kenyan family inspired her clean
beauty journey at a young age [3:50]


* Nyakio shares why she decided to move to LA & begin her
career in the entertainment industry [8:04]


* How Nykaio saw an opportunity to create a product in the
prestige beauty space [12:30] 


* Nyakio describes how she decided to go all-in with her business
& the importance of living a life with no regrets [13:46]


* Nyakio walks through the early days of the company, the power
of storytelling & how she raised money as a first time
entrepreneur [17:45]


* Nyakio talks about what it takes to support a high growth
business [23:56]


* The importance, as an entrepreneur, of always going back and
editing your business plan [26:35]


* How Nyakio thinks about partnerships and what led to Sundial’s
acquisition of her company [29:35]


* Why mentorship is important when building a business & why
you shouldn’t be afraid to ask for help [33:10]


* Nyakio shares words of advice for managing a high growth
company and motherhood & why it’s important to have self
compassion [38:09]


* Nyakio talks about why women authentically supporting women is
key to our collective success [41:35]


* Nyakio explains why it’s important to know your numbers &
how to pick the right business partners [43:55]


* Nyakio discusses the realities of raising money as a woman of
color & why it only takes one “yes” to get your business off
the ground [44:30]


Follow Nyakio:


* Instagram: https://www.instagram.com/nyakio/ &
https://www.instagram.com/nyakiobeauty/


* Facebook: https://www.facebook.com/nyakiobeauty/


* Website: https://www.nyakio.com/


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


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