Selling Ice Cream from a Broken Truck to Becoming a Multi-Million Dollar Household Brand with Natasha Case, Co-Founder of Coolhaus

Natasha Case is the co-founder and CEO of Coolhaus, a leading
women-founded and -led ice cream and frozen dessert brand
creating premium cookie sandwiches and pints. After earning her
masters in architecture and landing her dream job at Walt Disney
Imagineering, Natasha discovered her newfound passion for
creating architecturally-inspired ice cream sandwiches as a way
to bring joy to her coworkers during the last recession. At that
time, Natasha met her co-founder and now wife, Freya, and they
realized the potential and uniqueness of the product. They
decided to quit their corporate careers to pursue their passion
for ice cream as a real business and create a brand they could
identify with. 


In 2008, they took a barely drivable postal van they purchased on
Craigslist to Coachella to officially launch their ice cream
sandwiches. The event turned out to be a massive hit and Coolhaus
has now become a multi-million dollar business growing 2-3x per
year. Natasha has been named 30 under 30 by Forbes & Zagat
and has helped expand the business to over 7,500 grocery stores
nationwide, from Safeway to Whole Foods. 





In this episode, we’ll talk to Natasha about: 


* How Natasha found a way to incorporate her two passions, food
and architecture when she was working at Disney [6:39]


* When Natasha decided to take a personal passion of hers to the
next step and create a real “business” [8:39]


* Why not being able to secure a business loan and launching at
Coachella with a broken van was the best decision Natasha made
[10:44] 


* How Natasha and her co-founder managed to launch at Coachella
despite having no brand or business recognition [14:35]


* How the Coolhaus brand went viral after its launch and changed
the trajectory of the business [16:17]


* Natasha shares how she launched the company by borrowing only
$1,400  [20:11]


* Key challenges Natasha faced growing Coolhaus and the
importance of being transparent with your customers during
difficult times [24:18]


* Natasha discusses what it takes to go from start-up founder to
a CEO of a multi-million dollar business [27:34]


* Natasha opens about life as a mother and entrepreneurship &
how her children have motivated her to create an even bigger
ice-cream empire with Coolhaus [32:10]


* Natasha shares advice on how she mentally handles the stresses
and challenges of running a business [37:13]


* Key advice Natasha has for women who are taking a leap in their
career or want to start their own dream business [38:51]


Follow Natasha:


* Instagram: https://www.instagram.com/natashajcase/ 


* Coolhaus Instagram: https://www.instagram.com/coolhaus/ 


* Coolhaus Website: https://cool.haus/ 


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Stay updated & subscribe to our newsletter:
https://www.behindherempire.com/


Hosted on Acast. See acast.com/privacy for more information.