Doing What Hasn’t Been Done with Lindsey Boyd, Co-Founder of The Laundress

Lindsey Boyd is the co-founder of The Laundress, a premium
collection of eco-friendly laundry and home cleaning
products. 


Before starting the company, Lindsey was working in high-end
fashion in NY as a manager of Chanel’s Ready-to-Wear division.
While working in the industry, Lindsey noticed a real need and
void in the market. Although consumers were willing to spend a
lot of money on their clothes, they were spending even more money
on dry cleaning - which was not only toxic but also damaging to
their garments. After years of researching and understanding how
detergents work, Lindsey and her college friend turned business
partner, Gwen Whiting, decided to launch eco-friendly detergents
that were gentle enough to be used at home on dry-clean only
items. 


They bootstrapped, crowdfunded and took a small SBA loan to
launch their business For years the company struggled to
make a profit, but they eventually grew a cult and loyal
following, and in 2019, sold to Unilever for a reported $100
million dollars. 


In this episode, we'll talk to Lindsey about:


* Lindsey explains why she decided to switch majors to pursue her
interest in fashion & business [2:38]


* Lindsey discusses her side hustles and how that impacted her
confidence as an entrepreneur [7:23]


* How Lindsey and her co-founder explored different businesses
& decided on the Laundress [14:18]


* Lindsey describes how she created her business plan and key
advice on creating goals [21:52]


* Lindsey shares how she formulated and created laundry products
with no experience [26:56]


* How Lindsey self-funded the business and didn’t take outside
capital [34:30]


* Lindsey walks through how she dealt with rejections and
skeptics [38:08]


* How Lindsey weathered the 2008 financial crisis and created a
profitable company [44:26]


* How Lindsey deals with her mental health as an entrepreneur
[48:58]


* Lindsey explains her experience selling her company for a
reported $100 million [51:14]


* Key lessons and advice Lindsey shares with all new
entrepreneurs [55:10]


Follow Lindsey:


* Personal Instagram:
https://www.instagram.com/lindseyjuliaboyd/ 


* The Laundress Instagram:
https://www.instagram.com/thelaundress/


* The Laundress Website: https://www.thelaundress.com/


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


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