Solving Your Own Problem & Creating Millions Along the Way with Lizanne Falsetto, Founder of thinkThin

Lizanne Falsetto is the founder of thinkThin, health and wellness
visionary, business media commentator, and adviser to the
next-generation of entrepreneurs.


In 2000, after a decade of world travel and a successful career
modeling internationally, Lizanne launched thinkThin from her own
need of wanting to create a better-for-you, high protein
nutrition bar for active women on the go. Starting small and
humble, the company quickly scaled nationally and globally,
establishing itself as one of the first gluten-free products on
the shelves.  


Over the course of her 15-year tenure as CEO, Lizanne raised two
children as a single mom and scaled the company to become a
multimillion dollar lifestyle brand with zero outside funding.
Lizanne ultimately sold thinkThin for over $200 million.


Last year, Lizanne established Pink Talented Angels, a new
company and platform to help educate, elevate and connect rising
female founders. Lizanne is passionate and focused on building an
exclusive ecosystem to support female entrepreneurs for a post
COVID-19 world.


In this episode, we'll talk to Lizanne about: 


* Lizanne's early years and her personal & familial
connection to food and nutrition [02:28]


* The decision to pursue a career in modeling and forego college
[3:28]


* How Lizanne's grandmother, travel and modeling inspired her to
start thinkThin [6:46]


* The efforts that Lizanne made to educate herself and create
awareness about her brand [12:01]


* Competition in the nutrition market and how Lizanne made a lane
for the company [17:11]


* Lizanne's attitude and approach to self-funding and outside
investment [22:15]


* Managing the different parts of life as women especially when
it comes to business & family [27:21]


* The sale of thinkThin, entry into mentoring, and Lizanne's
feelings post acquisition [31:29]


* Balancing feminine and masculine energy in the early days of
building a company [35:39]


* The two kinds of entrepreneurs; strategic and tactical [42:26]


* Bouncing back from difficult times — Lizanne's reflections on
divorce, her father's sickness, and a failed acquisition
deal [47:06]


* The current era and the pandemic — Lizanne's perspectives on
this moment, female entrepreneurship, and why it’s a great time
to start a business [51:28]


* Lizanne's definition of wealth and how the meaning has evolved
for her over time [54:04]


Follow Lizanne:


* Instagram: https://www.instagram.com/lizannefalsetto/


* Website: https://www.lizannefalsetto.com/


* Pink Talented Angels:
https://www.lizannefalsetto.com/about-pta/


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


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