When to Double Down & When to Quit with Shalini Vadhera, Serial Beauty Entrepreneur

Shalini Vadhera is a beauty entrepreneur, celebrity make-up
artist, bestselling author, and founder of a multi-million dollar
global cosmetics company that started from her garage.


Shalini’s journey was far from easy. Although her business scaled
to over $20 million in revenue and found instant success in large
retailers like Sephora and QVC, Shalini lacked mentorship and
faced a whole host of challenges growing her business. She is
passionate about sharing her story to help women entrepreneurs
and creating environments for women and girls to strive in life
and business, as seen in her ventures, Power Beauty Living, Ready
Set Jet, and Ready Set Jet Academy, a social initiative to help
lift women out of poverty by creating job opportunities and
encouraging entrepreneurship.


Shalini has worked with representatives from the United Nations
to bring the art of living powerfully and beautifully to emerging
women leaders and has also been recognized with the prestigious
Mahatma Gandhi Leadership Award. 


As a social activist involved with many different businesses and
initiatives, we’ll chat with Shalini about her learnings building
& scaling multiple businesses, why you need to live your life
on your own terms vs other people’s expectations, and tips she
recommends for anyone who is looking to live a meaningful &
fearless life.


In this episode, we'll talk to Shalini about: 


* Why being bullied in school shaped Shalini's love for makeup
and beauty. [3:52]


* What it was like to be sent to India at 19 with $2,500 to start
her own company. [5:40]


* Dealing with rejection or negative comments – Shalini has
learned to tune them out. [9:07]


* Shalini's purpose versus the expectations of others – discover
how her career has been a constant struggle between the two
[12:37]


* Shalini shares what it was like building her company in the
early days & managing everything from her garage in San Diego
[20:23]


* The lack of support networks and resources for women in
business back then. [23:20]


* Shalini describes her fundraising experience and the importance
of doing your own due diligence with investors [24:14]


* What actually prompted her to exit the $20 million+ global
beauty brand she'd built. [30:21]


* How Shalini felt, having to leave her brand behind, and how she
views it now – as a valuable life lesson in empowerment. [32:14]


* How a Korean Master and getting struck by lightning inspired a
spiritual awakening. [33:30]


* Instead of seeing the worst case scenario, realize that you’re
in control of your story. [45:55]


* Key mistakes Shalini that sees women entrepreneurs making in
their businesses. [46:37]


* Advice for women who want to create a like-minded community or
find a mentor. [49:06]


Follow Shalini: 


* Personal Instagram: https://www.instagram.com/shalinivadhera/


* Company Instagram:
https://www.instagram.com/readysetjetofficial/


* Website: https://readysetjetofficial.com/


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


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