Focusing on What Matters, Overcoming Mom Guilt & Building Viral Businesses with Sharon Rechter, Co-Founder of First Media

Sharon Rechter is the co-founder of First Media, a
multi-platform, content publisher that is dedicated to the
do-it-all millennial woman. 


First Media's clever, lifehack style videos bring in over 1.7
billion monthly views on social media and their BabyFirst TV
cable network reaches over 60 million US homes. Their social
media brands, So Yummy, Blusher, and Blossom, have an average of
50mm views for every video post on social. 


Sharon truly embodies the mission of her business as an inspiring
woman, mother, and entrepreneur. We’ll chat with Sharon on why
she left her career as a lawyer, what it takes to make a video go
viral on social media, why women need to talk more about money,
and how she juggles being an entrepreneur & a mother of
four. 


In this episode, we'll talk to Sharon about: 


* How growing up in an entrepreneurial family in Israel
influenced Sharon. [1:32]


* Learning that, as a woman, she had a different set of tools in
a negotiation setting. [4:01]


* Where Sharon got the confidence to ask for a raise early in her
career. [8:23]


* Hear about Sharon’s 24-hour depression budget when things go
wrong. [9:35]


* Taking on massive projects in the early days of First Media –
like starting their own cable network – with virtually no
experience. [11:09]


* How Sharon and her partner, Guy, approached fundraising by
leveraging interest. [2:58]


* Starting BabyFirst TV without any children of her own and
gaining women’s trust. [16:00]


* Mastering the art and science of what makes a video shareable
on social media. [18:22]


* Learn how Sharon juggles her life as an entrepreneur and as a
mother of four by letting go of guilt and being present wherever
she is. [19:06]


* Sharon shares the value and importance of writing down goals
for both herself and children [21:56]


* Sharon discusses how she thinks about growth & being cash
flow positive in business [24:55]


* How Sharon approaches the difficult conversation about money
with her children. [26:10]


* Money as a taboo topic and how Sharon thinks we can change that
narrative. [29:09]


Follow Sharon: 


* First Media: https://first.media/


* BabyFirst TV: https://www.babyfirsttv.com/


* So Yummy Instagram: https://www.instagram.com/soyummy/ 


* Blusher Instagram: https://www.instagram.com/blusherglam/ 


* Blossom Instagram: https://www.instagram.com/blossom/ 


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


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