All Things Women, Money & Mindset with Sallie Krawcheck, Co-Founder of Ellevest

Sallie Krawcheck, is the CEO and Co-Founder of Ellevest, a
digital-first investment platform working to help close the
gender wealth gap by “redefining investing for women.”


Sallie’s professional mission is to help women reach their
financial and professional goals… or as she says to get more
money in the hands of women. She’s definitely on her way as
Ellevest recently announced they have $1Bn under
management. 


Before launching Ellevest in 2016, Sallie was one of the
highest-ranked women ever to have worked on Wall Street: She was
the CEO of Merrill Lynch, Smith Barney, US Trust, the Citi
Private Bank, and Sanford C. Bernstein. She was also CFO for
Citigroup. Prior to that, Sallie was a top-ranked research
analyst covering the securities industry.


Sallie is widely recognized as one of the most influential women
in business. She has been recognized by Inc. as a "Top Female
Founder", called "The Last Honest Analyst" by Fortune magazine,
and was named the seventh most powerful woman in the world by
Forbes. 


We’ll chat with Sallie about her journey leaving her small
hometown to high-powered positions in Wall Street, how she dealt
with two public firings and the many career pivots that led her
to start Ellevest. We'll also discuss why women need to talk more
about money and start investing in order to close the gender
wealth gap. 


In this episode, we’ll talk to Sallie about:


* What Sallie’s childhood, growing up in a small town in the
South, was like. [2:31]


* Sallie’s experience of school, difficulties she faced, and how
this made her resilient. [3:50]


* The impact that being bullied had on Sallie’s will to succeed
in life. [4:47]


* How Sallie landed in investment banking after going to school
for journalism. [5:41]


* The shame and guilt Sallie felt around hating a career she
thought she wanted. [8:05]


* How Sallie carved out time to find out what she truly wanted to
do with her life. [9:09]


* Why a research analyst position was a catalytic moment in
Sallie’s career. [11:10]


* Dealing with rejection and the power of a growth mindset to
keep pushing. [12:50]


* Sallie’s take on why being a woman on Wall Street helped her in
many ways. [14:15]


* What happens when women are seen to be looking for power and
attention. [15:42]


* Sallie’s two public firings and the lessons she learned from
both of them. [17:53]


* How Sallie, whose identity was attached to her career, dealt
with being fired. [21:10]


* The realization that Sallie came to before she founded
Ellevest. [22:30]


* Women have been socialized into believing men are better at
money. [26:28]


* The stress that comes with running your own business and the
loneliness you face. [27:42]


* How Sallie led her team, many of whom have never been in a
recession, through the pandemic. [29:05]


* Sallie’s experience raising funds for Ellevest and why it
differed from other startups. [33:49]


* What Sallie wishes they had done differently in her company.
[37:00]


* The value of networking and why women need to do a better job
of it. [38:06]


* Some first steps women who have not invested can take to get
started. [40:58]


* If you feel nervous about investing, start small and watch what
happens. [46:08]


* Why Sallie does not like the idea that women have to strive for
work-life balance. [47:03]


* We need to normalize failures because striving to be perfect
puts extra pressure on women. [52:39]


* The reason that men are better at taking risks, according to
Sallie. [54:07]


* What wealth means to Sallie at this point in her life. [55:36]


Follow Sallie:


* Personal Instagram: https://www.instagram.com/sallie.krawcheck


* Company Instagram: https://www.instagram.com/ellevest/


* Website: https://www.ellevest.com/





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* Instagram: https://www.instagram.com/yasminknouri/


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