Supercharge Your Business with Relationships with Divya Gugnani, Co-Founder of Wander Beauty

Divya Gugnani is the CEO and Co-Founder of Wander Beauty, a
clean, cruelty-free beauty brand that creates multitasking,
beauty essentials


Divya began her career in the world of finance and has extensive
experience in investment banking, private equity, and venture
capital. She calls herself an “accidental entrepreneur” and
eventually left finance to pursue her newfound passion as an
entrepreneur. After co-founding multiple businesses with two
successful exits, and having two children, Divya found her former
beauty rituals tossed to the wayside as she became more
time-starved than ever. 


Balancing a thriving career and motherhood, Divya realized there
were no beauty brands speaking directly to her - a woman who
loves beauty and maintains a fast-paced lifestyle. That’s when
Divya’s fourth business, Wander Beauty, was born. With 30+ beauty
awards in six years, including Allure Best of Beauty Awards,
Wander Beauty has become a favorite of editors, influencers, and
customers alike. Celebrity devotees include Heidi Klum, Emma
Roberts, Sarah Jessica Parker, Molly Sims, and more.


We’ll chat with Divya about the challenges that come with being
an entrepreneur, common mistakes that she sees other
entrepreneurs making, her biggest learnings over the years (both
personal and professional), and why relationships are the most
important element in business and life. 


In this episode, we’ll talk to Divya about:


* The event which led to Divya’s dad becoming an entrepreneur and
why her dad’s experiences put her off entrepreneurship. [3:12]


* Why Divya’s mother took her to a yogi clinic in India when she
was little, and how meditation changed her life. [6:12]


* What Divya learned in her first job that she has carried with
her throughout her life. [08:12]


* Why Divya decided to go back to business school and self fund
an MBA, and what she gained from the experience. [9:53]


* The curiosity that led Divya into the world of
entrepreneurship, even though she loved her finance job. [11:37]


* Challenges that Divya experienced during her first
entrepreneurial stint and why she now doesn’t mix her personal
and business relationships. [13:50]


* Reasons that Divya’s first solo business was not able to scale,
and why she believes it would be a success today. [15:23]


* Driving forces behind Divya’s second venture; intelligent
shopping recommendation technology. [16:58]


* The realization Divya had just after giving birth to her second
child in the space of two years. [22:03]


* Upsides and downsides of working from home while starting
Wander Beauty. [23:07]


* Personal experiences that inspired the creation of Wander
Beauty, and what the brand provides to the people who use it.
[23:38]


* Divya’s relationship with her business partner, Lindsey, and
how their skill sets complement one another. [24:43]


* How Wander Beauty differentiates itself from other beauty
brands. [26:22]


* Early days of hustling for the small Wander Beauty team, and
how this paid off. [28:34]


* Advice on fundraising; raise what you need plus a little bit
more. [30:03]


* Constant difficulties that CEOs face, and the number one way to
alleviate them. [31:45]


* Divya’s mindset when it comes to balancing her work life,
family life, and personal life. [33:40]


* A common mistake that Divya often sees entrepreneurs make, and
her suggestion for a better way to do things. [35:32]


Follow Divya: 


* Personal Instagram: https://www.instagram.com/dgugnani/ 


* Wander Beauty Instagram:
https://www.instagram.com/wander_beauty/ 


* Wander Beauty Website: https://www.wanderbeauty.com/


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


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Behind Her Empire Featured Entrepreneur: 


* Lia Lee, founder of UNLIT, a plant-based adaptogen recovery
drink that helps to relieve your hangover symptoms.


* Learn more about UNLIT: https://unlit.co/ 


* Follow UNLIT on Instagram: https://www.instagram.com/getunlit/





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