From Cocktail Server to Viral YouTube Star & Entrepreneur with Desi Perkins, Founder of Dezi & Dezi Skin

Desi Perkins is a digital content creator and Founder/CEO of her
eyewear brand, Dezi, and skincare line, Dezi Skin.


Before becoming a mega beauty influencer with over 4 million
Instagram followers and over 3 million Youtube subscribers, Desi
was working as a cocktail waitress looking to make a change in
her life but wasn’t sure which step she was going to take. 


It all started with a last-minute Halloween costume that went
viral in 2012. She used her background in art and what she
learned on YouTube with special effects make-up to help make her
husband’s skeleton costume come to life. This costume served as
publicity for her skills and little did she know, would jumpstart
her career in beauty and lead her to become the serial
entrepreneur she is today.


In this episode, we talk about taking chances and why you should
always, even if only in a small way, do what lights your heart up
because you never know where it could lead you. Desi also shares
her biggest mistakes and lessons she’s learned in business,
advice on dealing with negative comments online, how she’s
balancing new motherhood with running her company, and even
starting a second one, and so much more.


In this episode, we’ll talk to Desi about:


* What Desi’s upbringing was like and the massive influence her
mom had on her. [2:39] 


* The biggest lessons Desi gained from her time in the service
industry and working as a cocktail waitress. [4:51] 


* When Desi decided to transition out of the service industry and
pursue something more aligned with what she wanted to do.
[6:18] 


* How Desi capitalized on the attention she got from doing
Steven’s Halloween makeup in 2012. [7:55] 


* The power of taking chances, even when you don’t know how
things will work out. [8:47] 


* The first YouTube video Desi made and how she overcame her
nerves around putting herself out there. [10:20] 


* There is so much room to grow with your audiences on social
media platforms. [11:12] 


* All you have to do sometimes is start because there’s no harm
trying something. [11:48] 


* How Desi deals with negative comments online. [12:50] 


* There are double standards in the way men and women who succeed
are treated. [13:49] 


* You have to let yourself feel what you are feeling.
[15:39] 


* Desi’s top tips for women who are looking to create content and
community online. [15:41] 


* The biggest lessons Desi learned from starting her own
business. [17:14] 


* Fears Desi had around starting her business and how she managed
to move past them. [20:42] 


* Why Desi, who has a range of interests, decided to start an
eyewear business. [23:45] 


* How Desi handled becoming a new mother while starting a new
business. [0:25:39] 


* The change Desi has experienced in her identity becoming a
mother. [29:11] 


* Desi’s decision to share her fertility journey online and how
it was received. [30:48] 


* The gratitude Desi feels getting to spend so much time with her
family while also doing her dream work. [32:59] 


* How Desi manages to stay creative as a content creator.
[34:26] 


Follow Desi: 


* Dezi Skin Website: https://deziskin.com/ 


* Dezi Website: https://dezi.co/ 


* Instagram: https://www.instagram.com/desiperkins/ 


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


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