How to Turn Your Dreams Into Reality with Beatrice Dixon, Founder of The Honey Pot Company

Beatrice Dixon is the Founder of The Honey Pot Company, a
plant-based feminine hygiene line created to provide women with
healthy alternatives to feminine care.


The Honey Pot Company began with a dream - literally. In 2014,
Beatrice was struggling with an ongoing case of bacterial
vaginosis. She visited her doctor and tried everything they
recommended, but nothing worked. 


One early morning she was visited by her grandmother in a dream.
She gave Beatrice a list of ingredients and told her what to do.
When Beatrice woke up, she immediately went to whole foods, where
she was working at the time, and got the ingredients. Within a
few days, the infection was gone. It was at this stage Beatrice
started working on Honey Pot and giving away the product to
friends and seeing their results. 


Today The Honey Pot Company sells feminine care products
nationwide at Target, Walmart, Whole Foods, Walgreens, and
retailers across the US. Beatrice has been featured on many media
outlets including, Today Show, The New York Times, Entrepreneur,
ELLE, ESSENCE, and Forbes. 


We’ll hear from Beatrice about starting the world’s first
plant-based feminine care company, scaling the business from her
kitchen to mass production, advice she has about getting your
product into retail outlets, candid thoughts around fundraising,
and more. 


*Disclaimer: There is a bit of explicit language in our
conversation, so be sure to put in headphones if you’re around
kids :)


In this episode, we'll talk to Beatrice about:


* Beatrice’s life before Honey Pot, from pharmacy technician to
Whole Foods. [2:36]


* More on her struggle with BV and how the idea for Honey Pot
came about. [7:08]


* Why Beatrice doesn’t discount her dreams and takes dream
interpretation seriously. [9:20]


* How she engages with her intuition and her gut when making
business decisions. [10:45]


* The importance of being engaged in your business without
micromanaging. [12:10]


* The value of understanding that every first time founder is
“winging it” at first. [13:34]


* Advice for first time founders: be willing to ask questions and
do whatever it takes. [16:21]


* When Beatrice realized that she had a viable business idea:
from day one! [17:27]


* How she gained traction and brand awareness through the trade
show circuit. [21:04]


* How an email from Target changed the trajectory of the brand.
[22:40]


* Beatrice shares the process behind pitching to a major market
retailer like Target. [24:15]


* Why she recommends presenting a buyer with physical products,
not 3D renders. [28:46]


* Learn Beatrice’s hack for getting into retail: how to build a
foundational relationship with your first major retailer. [29:50]


* The positive trend in access to capital for women of color
entrepreneurs in the US. [33:13]


* Lessons Beatrice learned from the fundraising process,
including the power of authenticity. [35:30]


* Why it is important to not only focus on where your business
is, but where it’s going. [38:48]


* You can’t raise money until you know what you will do with it;
how to know when you’re ready to start fundraising. [39:27]


* Begin with the end in mind; why it’s crucial that you think
about your exit strategy. [40:57]


* What wealth means to Beatrice at this stage in her life:
simply, happiness. [46:06]


Follow Beatrice: 


* Website: https://thehoneypot.co/ 


* Instagram: https://www.instagram.com/thehoneypotco/  


* Personal Instagram:
https://www.instagram.com/iambeadixon/ 


Follow Yasmin: 


* Instagram: https://www.instagram.com/yasminknouri/


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