Doubling Down on Your Intuition to Grow Your Business & Find Purpose with Bassima Mroue, Co-Founder of SkinTē

Bassima Mroue is the CEO and co-founder of SkinTē, the first-ever
collagen sparkling tea at the intersection of beauty, food, and
wellness. 


Passionate about developing purpose-driven brands, inspiring
women, and destigmatizing self-care, Bassima calls on her diverse
professional experience to revolutionize the way we approach
beauty and wellness from the inside out. She has over a decade’s
worth of experience working with big brands like Nike and Spanx
and, as a board member of the Sara Blakely Foundation, she is
also an active supporter of female empowerment. 


While at the height of her career, Bassima’s body started
shutting down, and she was diagnosed with Stage 4 endometriosis.
She also had to undergo impromptu back surgery to correct her
painful sciatica and was encouraged by her surgeon to take
collagen every day to assist her in her post-op recovery. After
seeing how quickly she bounced back, Bassima realized the power
of collagen but she knew there must be a better-tasting way to
consume it, and the idea for SkinTē was born.


In this episode, Bassima speaks candidly about her health journey
and emphasizes the importance of prioritizing self-care. Tuning
in, you’ll find out how she does that as the CEO of a rapidly
growing business and hear the story of how she partnered with two
other women founders to create an easy, effective, and more
delicious way to get your daily collagen intake. 


We also touch on what the early days of building SkinTē looked
like, the scrappiness it takes to get a beverage product to
market, the power of your intuition in business, and some of the
biggest lessons she’s learned from the corporate world to now
building her purpose-driven brand.


In this episode, we'll talk to Bassima about:


* The power of believing in yourself and why Bassima thinks
women find it difficult. [2:59]


* Insight into her upbringing and how it informed the
businesswoman she is today. [5:09]


* Understanding Bassima’s health journey and the role her
hormones have played. [7:51]


* How her unconventional approach served her when she became
an entrepreneur. [15:16]


* What her experience of working with Sara Blakely was like.
[16:33]


* Tips for tapping into your intuition using what Bassima
calls micro self-care. [18:45]


* Where the inspiration for SkinTē came from; to serve a
personal need. [22:21]


* Insight into the early stages of SkinTē and the research
and development that went into their first product. [25:51]


* The importance of gratitude, nourishing relationships and
seeking mentorship. [31:50]


* Breaking through the fear of asking for money by borrowing
from how men think. [34:21]


* Bassima’s perspective on postponing stress; you only have
so much energy! [39:02]


* The advantages of being a woman in business and leveraging
your feminine energy. [43:52]


* Tips for building your brand: keep it rooted in purpose.
[47:12]


* Challenges Bassima had to overcome as she grew her brand,
including fundraising. [50:34]


* The value of trusting your intuition when vetting
investors and doing due diligence. [53:36]


* Common mistakes that Bassima sees women in business
making, including the belief that their advisors always know
best. [54:59]


This episode is brought to you by beeya: 


* Learn more about beeya's seed cycling bundle at
https://beeyawellness.com/free to find out how to tackle hormonal
imbalances. 


* Get $10 off your order by using promo code BEHINDHEREMPIRE10


Follow Bassima:


* Website: https://skinte.com/


* Personal Instagram: https://www.instagram.com/bassimamroue/


Follow Yasmin: 


* Instagram: https://www.instagram.com/yasminknouri/


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