How to Build Unstoppable Self-Belief with Heela Yang, Co-Founder of Sol de Janeiro

Heela Yang is the co-founder and CEO of Sol de Janeiro, an
award-winning body care line that aims to capture the beautiful
and vibrant energy of Brazilian culture.


The path to running a successful business and a life in
entrepreneurship can look many different ways, and today's story
is a particularly unique one. Heela had a picture-book corporate
career, a great life in New York, and a bright future that seemed
quite clear. It took falling in love, moving to Brazil, and some
major moments of inspiration and epiphany to completely upend
this!


Heela was in awe of the empowered ethos of the women in Brazil,
who seemed so celebratory and confident in their own skin; it was
this that Heela wanted to bring to the beauty industry, and that
is exactly what she did with Sol de Janeiro. 


The brand launched in 2016 with the Brazilian Bum Bum Cream and
became Sephora’s best-selling skin care cream a few months after
its launch. They have now expanded to include fragrance and
haircare, and are bringing in over $100 million in revenue. 


In our chat today, we get to hear it all from Heela, as she talks
about falling pregnant immediately after moving to Brazil, her
early years in South Korea before her family moved to the US,
what self-belief means to her, and the importance of finding the
right partners and support system on your journey. We also get
into some interesting thoughts on meditation, mental health, the
importance of staying true to your gut when building an authentic
& unique brand, and so much more!


In this episode, we'll talk to Heela about:


* Overcoming hurdles in order to truly believe in yourself;
Heela's advice. [2:37]


* The impact of Heela's upbringing and early years in South
Korea. [7:00]


* Reflections on the important period when Heela's life
changed, and she met her husband. [11:03]


* How Brazilian culture began to rub off on Heela and her
self-confidence. [14:02]


* The first steps in starting a company and Heela's mindset
at the time. [18:39]


* Why developing a mission for a brand is central to its
success! [20:10]


* Creating the first product and building everything from
the bottom up. [23:00]


* The timeline for launching the brand and getting involved
with Sephora. [26:21]


* The connection between business and pregnancy, and advice
from Heela for managing both. [31:43]


* Heela's meditation practice and how it has helped her in
multiple ways. [36:04]


* Sol de Janeiro's partnership with L'Occitane, and how this
has leveled up the business. [37:40]


This episode is brought to you by beeya: 


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Follow Heela:


* Instagram: https://www.instagram.com/soldejaneiro/


* Website: https://soldejaneiro.com/


Follow Yasmin: 


* Instagram: https://www.instagram.com/yasminknouri/


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