Tapping into Your Intuition to Scale Your Business with April Gargiulo, Founder of Vintner's Daughter

April Gargiulo is the Founder and CEO of Vintner's Daughter, a
cult favorite nutrient-powered skincare brand. Vintner’s Daughter
was founded on the principles of unparalleled quality and
efficacy, inspired by April’s background in the world of fine
winemaking and its uncompromising standards.


Admittedly, she knew very little about the skincare industry when
she first founded the brand in 2013, but one thing she knew well
was how to extract the finest ingredients from plants. After
suffering from cystic acne and hyperpigmentation her whole life,
April discovered the products she was using were actually made
from cheap synthetics, and it was then that she decided to create
her own all-natural, multi-beneficial skincare. She launched the
Vitner’s Daughter brand with just one product: the Active
Botanical Serum, which famously attracted the likes of Gwyneth
Paltrow, Naomi Watts, Hailey Bieber, and others who swear by its
skin-clearing benefits.


In today’s conversation, April offers some insight into the
process of starting her business from her living room with
absolutely no knowledge of the beauty industry and she explains
how throwing out the rulebook allowed her to stand out in a
highly saturated market. We also discuss how she grew into a
multimillion-dollar business with only one product and zero
investors, the power of meditation and staying true to yourself,
and so much more! 


In this episode, we'll talk to April about:


* Why April describes herself as risk-averse and how she overcame
that tendency. [3:05]


* How growing up with two entrepreneurial parents influenced who
April is today. [4:38]


* Life before the business: from interior design to winemaking.
[5:44]


* The story of the sabbatical April took, the apothecary she
visited, and how it inspired her first product, the Active
Botanical Serum. [14:35]


* Some of the other business ideas she had before settling on
Vintner's Daughter. [17:15]


* What the early days of the company were like as she developed
her first product. [18:50]


* Times when April questioned herself and what motivated her to
persevere. [21:50]


* Building brand awareness with very few marketing dollars
through word of mouth. [25:25]


* Scaling, running a business from her living room, working mom
hours, and more! [27:13]


* Focusing on a single SKU versus participating in a
‘new-and-next’ mentality. [29:05]


* How April stays aligned with her vision by focusing on impact.
[31:46]


* Insight into her fundraising philosophy, building a
multimillion-dollar business with zero investors, and her retail
strategy. [33:45]


* The importance of having a community of advisors when building
a business. [0:37:42]


* April shares the powerful impact of meditation and staying true
to herself. [39:10]


This episode is brought to you by beeya: 


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Follow April:


* Website: https://vintnersdaughter.com/ 


* Instagram: https://www.instagram.com/vintnersdaughter/


Follow Yasmin: 


* Instagram: https://www.instagram.com/yasminknouri/


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