It's Never Too Late to Pursue Your Dreams with Michelle Ranavat, Founder of Ranavat

Michelle Ranavat is the Founder and CEO of Ranavat, a global
skincare line inspired by Indian beauty rituals. 


It was after the birth of her two sons that Michelle made the
leap into starting her own business, and part of this was
inspired by her own desire for products that she could not find.
Michelle talks about her postpartum journey, the challenges she
faced with hair loss, and how her awareness of Ayurveda along
with the ethos instilled in her by her parents was the
inspiration to bring Ranavat to life.


Michelle and RANAVAT have been consistently featured in
publications including Allure, Glamour, and VOGUE, where Michelle
was named one of the "Top 50 Influential Global Indians." Ranavat
is also the first South Asian-Founded Ayurvedic Skin-Care Brand
to be at Sephora. 


We talk to Michelle about her career before entrepreneurship and
how getting suddenly laid off from her reputable finance job was
one of the hardest, but ultimately best moments in her life. We
also chat about how certain setbacks taught her about resilience,
and why that’s now one of her superpowers in running her
business. 


Michelle also shares how she self-funded Ranavat and supported
the growth with zero outside funding, how she created awareness
in the early days when she had no experience in skincare, and why
patience is so important when building a well-run, successful
company.


In this episode, we’ll talk to Michelle about:


* Michelle comments on things that hold women back from
following their dreams. [2:34]


* The limiting beliefs that Michelle encountered at the time
of the birth of her company. [3:33]


* Looking back at the lessons that Michelle internalized
from her parents. [5:26]


* Michelle's career in finance prior to her work as an
entrepreneur. [8:31]


* The challenging period that Michelle encountered before
her professional shift. [10:55]


* Working with her father and the itch that drove Michelle
to start her business. [14:43]


* Taking the time to focus, reflect, and create space for
what is really important. [20:30]


* The early days of Ranavat and the first product that
Michelle launched! [24:07]


* The growth of the business and Michelle's philosophy
towards scaling. [30:04]


* Escaping the comparison trap; how Michelle focused on
contentment and gratitude. [31:47]


* Developing a resonant message and gaining brand awareness.
[34:24]


* Michelle reflects on some of the most pivotal moments for
her business over the last few years. [36:55]


* The continual work that goes into building a brand and
budgeting for advertising. [39:37]


* Decisions around Michelle's role in the brand image and
how this has evolved. [42:24]


* Unpacking Michelle's morning routine and how she has
accepted her own disposition. [45:22]


* Dealing with dips in energy and periods of burnout and
stress. [50:41]


* A different perspective and making and learning from
mistakes! [53:43]


* Important lessons from customers and understanding how
feedback actually works. [55:12]


Follow Michelle:


* Instagram: https://www.instagram.com/ranavat/


* Website: https://www.ranavat.com/


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