Step by Step Advice for Anyone Who's Lost or Confused with Gail Federici, Founder of Color Wow

As an industry veteran, Gail Federici was the co-founder and CEO
of the iconic brand John Frieda and has leveraged her experience
to build her latest venture, Color Wow, a professional hair-care
line geared towards color-treated hair.


Gail has always put “absolute breakthrough” at the top of her
product-creation To-Do list and while the beauty industry is
notorious for knockoffs, she has literally zero interest in ever
following a path paved by another creator. 


At John Frieda, Gail was truly the first to design products that
were combating frizz, a word that wasn’t even discussed at the
time. They eventually sold the business for over $450 million -
long before beauty acquisitions were even a common thing. 


After a few years, bound by a non-compete, Gail eventually
launched Color Wow. She another capsule collection of
problem-solving products, but this time, specifically or colored
hair. 


In our wide-ranging interview together, we talk about life before
her incredible success as an entrepreneur and how she never
thought, in a million years, that she’d launch a business on her
own. As someone who was always jumping around different jobs and
didn’t know what she wanted to do with her life, Gail shares how
having twins in her late 30s was the biggest perspective shift
for her and what drove a lot of her future success. 


For anyone lost or looking to find their path, this interview is
for you - Gail is so inspiring and graciously shares so many gems
for building a meaningful and successful business. We hope you
enjoy this one!


In this episode, we'll talk to Gail about:


* Gail’s story of being a late bloomer and her advice to
listeners not to put too much pressure on themselves. [3:11]


* Growing up as the oldest, being an avid reader with a love of
travel. [6:18]


* How becoming a mother of twins in her late 30s changed her
perspective on life. [7:33]


* The story of how Gail got involved with John Frieda at a hair
show. [13:01]


* What motivated Yasmin to start her business facilitating a
wholefoods approach to period management. [15:23]


* How Gail’s search for products for her own hair motivated her
to start Frizz-Ease. [18:59]


* Why entrepreneurship came as a surprise to Gail. [18:59]


* Gail’s experience, never having felt that being a woman was a
deterrent to success. [27:36]


* The importance of being firm, but not mean, and not to take
things personally. [32:04]


* Her belief that when you work to make a difference, you end up
making money. [37:58]


* Collaborating with celebrity stylist Chris Appleton. [44:34]


* The big break that happened when Hoda talked about the products
on her show. [45:26]


* Why her content has fared so well: you can really demonstrate
the change it makes. [54:13]


* Why it is beneficial to run your company like a small business
even if it is a big corporation. [56:02]


* Being flexible with your ideas and open to necessary feedback
and change. [1:01:12]


* Product testing, methods of feedback, and making mistakes in
order to progress. [1:06:35]


Follow Gail:


* Instagram: https://www.instagram.com/colorwowhair/


* Website: https://colorwowhair.com/


This episode is brought to you by beeya: 


* Learn more about beeya's seed cycling bundle at
https://beeyawellness.com/free to find out how to tackle hormonal
imbalances. 


* Get $10 off your order by using promo code BEHINDHEREMPIRE10


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


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