Key Lessons on Overcoming Self-Doubt from Goop Executive, Noora Raj Brown

Noora Raj Brown always had a passion for all things creative, but
as a child of immigrant parents who were fully immersed in the
technology and medical fields, she didn’t know where her
creativity would take her. After a wide range of experiences and
a very non-linear career path, Noora is now one of the key women
behind Gwyneth Paltrow’s booming modern lifestyle brand, Goop,
and serves as the company's EVP of Brand.


Goop has grown steadily into a multinational powerhouse that’s
valued over $250 million dollars and is a web destination for
advice, guides, and features about beauty, style, and wellness.
Outside of their website, they have a podcast, a docu-series on
Netflix, brick-and-mortar locations, and also reach millions of
followers daily on their social platforms. 


In today’s episode, Noora shares valuable advice on jumpstarting
your career when you feel lost, dealing with insecurities, and
how to avoid burnout. Part of Goop’s mission is to normalize
uncomfortable conversations in order to improve people’s lives,
and they don’t let any of the backlash they have received over
the years deter them. This episode serves as a reminder that just
because other people don’t agree with you doesn't mean you
shouldn’t follow your passions; you never know what kind of
impact you could have and where the journey will take you!


In this episode, we'll talk to Noora about:


* Why Noora recommends focusing less on benchmarks and more
on what makes you feel fulfilled. [2:34]


* Noora shares what her upbringing was like. [4:44]


* When Noora realized that a creative career path was
possible for her. [7:33]


* A trip back in time to Noora’s first few years working in
New York post-graduation. [8:25]


* Valuable lessons that Noora learned while working in PR.
[14:40]


* Noora shares what led her to Goop. [16:15]


* The months-long interview process that Noora went through
for a job prior to Goop. [18:18]


* Circumstances at Goop when Noora began working there, and
the trust that was placed in her to figure things out. [20:30]


* Goop’s approach to bringing uncomfortable conversations
into the mainstream and how the company has maintained its ethos
as it has grown. [21:57]


* An example which highlights the impact that Goop is having
on the greater societal ecosystem. [25:37]


* The biggest challenge that Noora faces at work. [27:26]


* Noora shares what she feels is the most rewarding part of
her job. [29:13]


* The role that alternative wellness practices have played
in Noora’s life from a young age. [30:44]


* Strategies that Noora has implemented in her life to avoid
burnout. [33:31]


* How slowing down changed Noora’s life. [35:22]


* Noora’s favorite wellness products and rituals. [38:26]


* London, Paris, and Provence; why these are Noora’s three
favorite cities. [40:49]


* The value of giving generously. [43:30]


Follow Noora:


* Instagram: https://www.instagram.com/noorarajbrown/


* Goop Instagram: https://www.instagram.com/goop/


* Website: https://goop.com/


This episode is brought to you by beeya: 


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


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