Leaving Corporate & Manifesting Your Dream Life with Melissa Hibbért, Founder of SHYFT Beauty

Melissa Hibbért is a beauty icon and the Founder of SHYFT Beauty
Consulting, a contemporary multi-cultural marketing agency
for women-founded beauty brands. 


Melissa’s love affair with all things glam began at an early age
when she started experimenting with makeup on friends and family
while she was in high school. However, it wasn’t until after a
successful 14-year stint in corporate marketing that Melissa
decided to pursue her love for beauty, becoming a celebrity
makeup artist and, ultimately, a serial entrepreneur with
multiple brand launches under her belt. Melissa is a champion for
women-led brands and a beacon of light for brands seeking fresh
and innovative ideas.


In today’s episode, we sit down with the beauty mogul to talk
about how she shifted from her successful corporate marketing
career to entrepreneurship and her step-by-step approach to
leaving a stable income to pursue her passions despite friends
and family not being supportive. 


We also chat about the power of visualization & keeping your
“mind right”, the biggest learnings she had from her prior
businesses, and why it’s all about prioritization and not balance
especially when you’re running your own business alongside your
family.


In this episode, we'll talk to Melissa about:


* What Melissa believes is preventing people from pursuing
their passions. [2:56]


* How her upbringing helped shaped her mindset as an
entrepreneur. [4:25]


* Where her love affair with beauty came from and how she
carried it with her throughout her time in corporate America.
[6:17]


* An understanding of why Melissa chose a more “traditional
path” in marketing. [11:45]


* The lightbulb moment that made her realize she had to
follow her dreams. [13:13]


* A candid account of leaving a stable income to turn her
love for beauty into a career. [15:17]


* How Melissa unpacked her calling, paid attention to the
signs, and then took action. [19:35]


* Advice for setting yourself apart in a world full of
entrepreneurs: be a brand early on! [23:18]


* How Melissa gave herself one year to replace her
six-figure corporate income. [26:33]


* Seeing life beyond the physical; daily habits Melissa
implements to visualize the life she wants for herself, both
personally and professionally. [30:35]


* What her initial business goals and aspirations were and
how they have evolved. [33:16]


* Melissa’s key learnings when it comes to product curation,
income, and more. [35:49]


* Insight into where Melissa is today and why she chooses to
prioritize, not balance. [40:57]


* How she has restructured her business to prioritize
flexibility over profit. [44:12]


* What Melissa is most proud of: she stumbled, but she
didn’t crumble! [45:51]


Follow Melissa:


* Instagram: https://www.instagram.com/melissahibbert 


* Website: https://shyftbeauty.com/ 


This episode is brought to you by beeya: 


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