How to Remove Excuses & Get Started with Jane Wurwand, Founder of Dermalogica

Jane Wurwand is the Founder and Chief Visionary of Dermalogica,
the number one professional skincare brand in the world.


At the young age of 24, Jane immigrated to California and saw a
distinct lack of continuing education with skin therapists in the
US. Without a college degree or network, she set out to launch
her own skin therapy education with only $14,000 in a small
classroom in Los Angeles. This led her to also develop a line of
skincare products and a system of teaching salon owners how to
use them which is now a multi-million dollar international brand
with a cult-like following.  


Under Jane’s leadership, Dermalogica has grown to be the leading
professional skincare brand, used by more than 100,000 skin
therapists in more than 100 countries. Dermalogica sold to
Unilever in 2015 and the brand continues to be the most respected
and requested professional skincare line in the world. 


In 2018, Jane launched FOUND/LA, a nonprofit initiative offering
funding, mentorship, unique incubator programs, and educational
resources for entrepreneurs who have been underserved. She also
recently published her book, “Skin in the Game”, which Harvard
Business Review called ‘brilliant’, and is the go-to guide for
readers looking for their true purpose and the opportunity to
live their biggest life.


We’ll talk to Jane about how to turn your pain into the key to
your success, find a deeper significance in life by connecting
the dots, and use your authenticity as a tool for materializing
your dreams.


In this episode, we talk to Jane about:


* Advice for women who feel that their baggage is holding them
back. [3:34]


* The five important words Jane’s mother spoke to her as a child.
[7:23]


* How Jane moved to South Africa in the '70s and the lessons she
learned. [9:29] 


* Advice for building up a sense of trust in yourself by taking
small steps of bravery. [17:14]


* The lesson about the value of human connection Jane learned
from an early client. [22:05]


* Connecting the dots to find a deeper significance: How Jane
moved to the US. [26:48]


* The paucity of skills in LA and how Jane got the idea to start
her company. [33:19]


* How Jane built up a network of clients and secured a space to
work in LA. [42:35]


* The 20 percent rule and the story of how Jane developed
Dermalogica. [46:28]


* Relentless industriousness; how Jane found manufacturers for
her products. [51:10]


* The value of being authentic and how this helped Jane pitch her
ideas. [59:11]


* Getting into debt with her chemist and how Jane paid it back.
[1:01:25]


* Raising money versus self-funding and why Jane took the latter
route. [1:06:46]


* How tiny the amount of funding women receive is and how Jane is
addressing this. [1:10:01]


* The thought process leading to Jane selling Dermalogica to
Unilever. [1:15:15]


* Advice from Jane for women who around believing in their inner
power. [1:19:51]


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Follow Jane:


* Jane Instagram: https://www.instagram.com/janewurwand/ 


* Website: https://www.dermalogica.com/ 


* Jane's Book: Skin in the Game: Everything You Need is Already
Inside You:
https://www.amazon.com/Skin-Game-Everything-Already-Inside/dp/1400224306


* Found/LA: https://www.foundla.org/ 


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* Instagram: https://www.instagram.com/yasminknouri/


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