Change Your Mindset and Achieve Dreams with Cayli Cavaco Reck, Founder of Knockout Beauty

We’re back to new episodes starting this week (yay!) and we’re
beyond excited to have the lovely Cayli Cavaco Reck, skincare
entrepreneur and founder/CEO of Knockout Beauty, a full-service
beauty business that is focused on conscious beauty for the
modern-minded. 


Cayli has always been always dealing with some kind of skin issue
throughout her life. As a teenager, Cayli struggled with acne and
the medication that she was put on to resolve her skin issues
sent her into a state of emotional turmoil. Then in her 30s, she
was battling melasma after a laser procedure went awry. After
years of battling and overcoming her skin issues, she wanted to
share her personal skincare journey and everything she learned
with women everywhere. 


As a side project, she started an IG account called “Knocking on
Forty”. She immediately struck a chord with followers and
garnered a large community of women who were looking for a more
holistic approach to skincare. A year later, Cayli completely
switched careers and launched her first brick-and-mortar store...
and the rest was history. She now has a successful
direct-to-consumer business as well as retail locations in both
NY and LA. 


In today’s episode, Cayli talks about the connection between
mindset and success, her approach to cultivating an abundance
mindset, the value in being disciplined as an entrepreneur, the
power of small changes, and some of the foundational wisdom that
she has drawn from various mentors over the years (including her
powerhouse parents!).


In this episode, we'll talk to Cayli about:


* Exploring the link between mindset and success. [3:05]


* Cayli’s approach to fostering an abundance mindset and
“handling hard better.” [7:04]


* Some of the key lessons that Cayli learned from her
powerhouse parents. [15:17]


* Cayli shares the story of her personal skincare journey.
[20:07]


* The study that Cayli did that inspired her to change her
career. [25:36]


* What Cayli discovered to be the key to turning followers
into customers. [26:37]


* Advice for fostering community. [28:12]


* Why discipline is such an important trait for
entrepreneurs to cultivate. [28:54]


* The value in being led, as well as leading. [31:07]


* Cayli’s initial idea for Knockout Beauty. [32:56]


* When Cayli realized that Knockout Beauty was going to be
much more than a side hustle. [33:37]


* The inevitable challenges of being an entrepreneur, and a
tip for how to deal with them. [36:12]


* Examples of the different types of capital that exist.
[39:29]


* Cayli’s approach to funding and growing her business.
[40:35]


* Don’t underestimate the power of small, incremental
changes. [43:54]


* Balancing work and family as an entrepreneur. [45:58]


* Cayli’s greatest dream and greatest fear. [46:35]


This episode is brought to you by beeya: 


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Follow Cayli:


* Knockout Beauty Instagram:
https://www.instagram.com/knockoutbeauty/ 


* Website: https://knockoutbeauty.com/ 


Follow Yasmin: 


* Instagram: https://www.instagram.com/yasminknouri/


* Stay updated & subscribe to our newsletter:
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