Secrets to Building a Viral Brand in a Competitive Market with Natalie Mackey, Co-Founder of Winky Lux

Starting a business is always a risk, particularly if you’re
forfeiting a stable career trajectory to do so. Our guest today
is living proof that pursuing your passions pays off. Natalie
Mackey is the founder and CEO of clean makeup and skincare brand,
Winky Lux. Natalie took the bold leap of leaving her career in
finance to start her own business (which came from a “failed”
idea) and Winky Lux has now grown to over $100 million in sales,
both online and in Target and Ulta Beauty stores nationwide.


In our conversation with Natalie, we find out all about her
entrepreneurship journey, from raising funds to choosing and
building relationships with suppliers and creating brand
awareness and virality with your product. Natalie shares Winky
Lux’s commitment to its customers and how the brand is
differentiated in such a saturated, competitive market. In life
and in business, women, in particular, feel like they have to do
it all, and today, we hear Natalie’s advice for letting go of the
pressure of perfectionism, as well as how having a kid helped her
become a better entrepreneur and a stronger leader, and so much
more.


In this episode, we'll talk to Natalie about:


* What it takes to be great, according to Natalie. [2:13]


* What motivated her to leave her finance career and start
her own business. [4:23]


* Her first foray into the world of business. [8:03]


* Why she chose to pivot to the beauty products industry.
[9:28]


* The fascinating genesis story of Winky Lux. [13:59]


* How Natalie differentiated Winky Lux in such a saturated
market. [18:18]


* Winky Lux’s first products. [20:22]


* The process of choosing suppliers and building supplier
relationships. [22:04]


* How Natalie and co. built awareness around the brand early
on. [29:35]


* An example of the surprising success of an experimental
product. [32:30]


* Examples of failed ideas and investments. [34:41]


* Natalie shares the story of Winky Lux inventory catching
alight and how they handled it. [35:57]


* Winky Lux’s commitment to pleasing and communicating with
its customers. [37:44]


* Winky Lux’s fundraising journey. [39:18]


* How having a kid helped her become a better entrepreneur
and a stronger leader. [48:11]


* Natalie’s advice for letting go of perfectionism and
feeling like you have to do it all. [52:55]


This episode is brought to you by beeya: 


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Follow Natalie:


* Instagram: https://www.instagram.com/natmack1/ 


* Winky Lux Instagram: https://www.instagram.com/winky_lux/ 


* Website: https://www.winkylux.com/ 


Follow Yasmin: 


* Instagram: https://www.instagram.com/yasminknouri/


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