Overcoming Fear, Reframing Risk & Building a Jewelry Empire with Nicole Wegman, Founder of Ring Concierge

Nicole Wegman is the Founder and CEO of Ring Concierge, the
jewelry company making luxury accessible to the masses.


 


It was Nicole’s own engagement journey that opened her eyes to
the void in the market for a more affordable, personal engagement
ring shopping experience. At that time, she couldn’t find any
brand or company that she connected with. Despite never having
worked in the jewelry industry, Nicole has single-handedly built
a multi-million-dollar diamond ring-centric business in less than
ten years, with absolutely no outside funding.


 


In this episode, we talk to Nicole about how she managed to
double her profits annually with her slow and steady, self-funded
approach. She fills us in on how she used the power of
relationship-building to break into the jewelry industry and how
she created brand awareness in the early days of launching her
business when she was a one-woman show. We discuss brand
humanization as a content strategy, the steps she took to shift
her initial business idea, the importance of delegating and
knowing your weaknesses, and so much more.


 


In this episode, we’ll talk to Nicole about:


*The most common fear preventing people from starting their own
business. [2:43]


*The main characteristic required to be a successful
entrepreneur. [3:19]


*What Nicole attributes her resilience to. [4:16]


*Nicole’s background: how her life view and expectations shifted
in college. [5:51]


*The savvy route she took with her fashion major. [7:39]


*What she learned from her experience working in the corporate
space. [8:56]


*Why she chose to leave the corporate space. [10:59]


*How her engagement journey inspired her to create her own
jewelry company. [11:40]


*Nicole’s early days of starting the business. [13:13]


*Why Nicole chose not to raise capital and how the business grew
organically. [18:03]


*How she broke into a largely male and family-run
business-dominated industry. [19:58]


*The value of relationship building and how Nicole approached it.
[21:37]


*How she used Instagram to create brand awareness. [23:24]


*What inspired the humanization of the brand as a content
strategy, and what makes it so effective. [25:22]


*How Nicole balances content creation with running the business.
[29:08]


*What inspired her to hire senior-level team members and the
risks and advantages thereof. [30:30]


*The only way to grow your business without outside capital.
[33:24]


*Why, in retrospect, Nicole would have started the senior hiring
process sooner. [35:59]


*Why she chose to be solely self-funded. [38:40]


*The most significant thing she’s learned about herself on her
startup journey. [42:01]


*The importance of identifying your weaknesses and delegating
accordingly. [45:02]


*Nicole’s relationship with burnout and how she learned to stave
it off. [50:16]


*How motherhood has shifted her at-home focus. [53:00]


*Nicole’s advice for remaining centered while building a
business. [57:06]


 


This episode is brought to you by beeya: 


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Follow Nicole:


*Website: https://ringconcierge.com/


*Instagram: https://www.instagram.com/ringconcierge/


 


Follow Yasmin: 


*Instagram: https://www.instagram.com/yasminknouri/


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