Failing Your Way to Success with Noura Sakkijha, Co-Founder of Mejuri

In this week's episode, we're re-airing one of our top episodes
with the lovely Noura Sakkijha, co-founder and CEO of Mejuri, a
fine jewelry brand that introduces handcrafted, everyday jewelry
without the traditional retail markups.


Looking from the outside in, entering the jewelry market can seem
like a daunting endeavor. Not only is it seemingly saturated, but
it’s also exceptionally expensive. Growing up in Jordan as a
third-generation jeweler, Noura noticed that traditional high-end
jewelry brands always targeted men, encouraging them to buy luxe
jewelry for women. In 2015, Noura started Mejuri to change this
narrative: A woman doesn't need a man to buy jewelry for her. She
can buy it yourself. 


Noura was able to successfully raise over $40 million for her
jewelry brand and shine in a competitive market. Noura’s products
have been worn by A-list celebrities like Selena Gomez, Lizzo,
Justin Bieber, Ariana Grande, Oprah, and more.


We’ll talk to Noura about the difficult lessons she learned early
in the business, why self-care and therapy have been
game-changing for her in both her personal and professional life,
and what it takes to build a high-growth brand & sell over
1.8 million pieces of jewelry since inception. 


In this episode, we’ll talk to Noura about:


* How Noura's upbringing in Jordan impacted the woman she is
today. [3:29]


* Noura recounts a very busy time in her life when she moved to
Canada to be a consultant while simultaneously earning an MBA.
[5:30]


* How Noura started Mejuri with her husband and what prompted her
to pursue it [6:45]


* What gave Nourra the confidence to enter a market like fine
jewelry production. [08:33]


* Noura's decision to join FounderFuel and 500 Startups, two top
accelerators, and what she learned from the experience. [10:33]


* How Noura changed her mindset around failure and learned from
the tech world’s view on failure as a data point. [15:41]


* How Noura gained traction during the early days of her company.
[17:33]


* Attracting in-house creatives without the resources of a
larger, more established company. [20:21]


* How she managed her mental health during a burnout period while
building Mejuri. [21:44]


* Advice Noura's mother gave her that has helped her honor
self-care. [23:35]


* Noura's experience with the demands that come with motherhood
[24:31]


* How she raised funds for her business while in the later stages
of pregnancy. [27:29]


* Managing her optimism and resilience during the difficult,
early days of fundraising. [30:00]


* Insights into ensuring the foundation of your business in the
early stages. [31:10]


* The time it took to find product fit and transition to the PR
stage of their business. [32:45]


* How Noura's family reacted to her starting Mejuri. [33:57]


* One of the surprising things that Nourra is most proud of.
[35:14]


* What wealth means to Nourra at this point in her life. [37:07]


* What it’s been like for her and her husband to be co-founders
and business partners. [37:45]


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Follow Noura:


* Mejuri Instagram: https://www.instagram.com/mejuri/ 


* Mejuri Empowerment Fund:
https://mejuri.com/info/ourcommitment 


* Website: https://mejuri.com/ 


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Stay updated & subscribe to our newsletter:
https://www.behindherempire.com/


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