Secrets to Turning Your Passion into Profit with Sprinkles Cupcakes Co-Founder, Candace Nelson

Candace Nelson is a serial entrepreneur and a New York Times
bestselling author. 


Candace is well-known for co-founding Sprinkles Cupcakes, the
world’s first cupcake bakery and ATM, and most recently, Pizzana,
a fast-growing chain of award-winning pizzerias. She is also an
expert in turning one’s passion into a profitable business and
has a book launching on November 8th called Sweet Success: A
Simple Recipe to Turn Your Passion into Profit.


Today’s conversation is jampacked with actionable advice from
Candace, including tips on how to mobilize yourself when you are
feeling stuck, questions to ask yourself when you’re looking to
find your purpose, and more. Listening in, you will hear the ups
and downs of her incredible story of starting Sprinkles and
why she describes the process as ‘launching nimbly’. 


We also touch on how to combat imposter syndrome, the power of
building your personal brand, how to approach competition in your
space, the importance of building a network & community while
building your empire, and so much more.


In this episode, we’ll talk to Candace about:


* Candace’s relationship with rebellion growing up and how that
translates to her work today. [02:21]


* How moving around a lot as a child taught her independence and
confidence in new environments. [03:35]


* The story of how Candace overcame one of the lowest moments of
her life. [04:42]


* Questions to ask yourself when you are looking to transition to
a different career. [07:15]


* Why Candace decided to test the waters before diving into a
career in pastry. [08:37]


* What she wanted to perfect before she took her product to
launch. [09:51]


* Her husband’s role as co-founder. [10:37]


* What ‘launching nimbly’ looked like for Candace in the early
days of Sprinkles. [13:52]


* The benefits of testing the waters with a single product to
find your target market. [17:57]


* How she navigated the chapter of her life where every moment
was dedicated to Sprinkles. [22:21]


* Bringing a startup mentality to a bakery and finding
like-minded people. [23:33]


* Why it’s not constructive to get too focused on your
competition. [25:40]


* The role of Candace’s father-in-law in mapping out the business
plan. [27:25]


* Why mentorship is important and how Candace includes it in her
life. [30:04]


* What she would have done differently to keep her finger in the
world of startups. [34:05]


* The problem of lack of confidence and imposter syndrome across
industries. [35:10]


* Why Candace is committed to never resting on her laurels.
[37:53]


* Why it is important to be aware of your skills and hire for
your weaknesses. [39:54]


* How the experience of starting Pizzana has differed from
starting Sprinkles. [40:20]


* Why building your personal brand can be a competitive
advantage. [42:18]


* Candace reminds listeners that they have exactly what it takes
to build their own empire. [44:38]





Follow Candace: 


* Candace Instagram: https://www.instagram.com/candacenelson/


* Sprinkles cupcakes Instagram:
https://www.instagram.com/sprinklescupcakes/


* Website: https://sprinkles.com/


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


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