Building a Nationwide Cereal Brand by Being Super Scrappy & Resourceful, Breaking into an Industry with No Experience, and Maintaining a Positive & Abundant Mindset with Margaret Wishingrad, Co-Founder of Three Wishes

Margaret Wishingrad is the founder and CEO of Three Wishes, a
company that produces a line of healthy breakfast cereals made
from high-quality ingredients. 


Before starting Three Wishes, Margaret was working in advertising
and noticed a gap in the market for breakfast cereals that were
both healthy and delicious when she was looking for some options
for her son as a first-time mom. Fueled by her passion for
healthy eating and entrepreneurship, she set out to create a
cereal that would meet this need. Margaret spent two years
developing Three Wishes, working with a range of taste testers to
ensure that it met her criteria for being high in protein, low in
sugar, and gluten and grain-free.


In this interview, Margaret talks about the challenges and
setbacks they faced when launching Three Wishes, from validating
the idea to getting co-packers to produce the first batch of
cereal. She also shares how to get retailers invested in your
product, run a successful omnichannel business, and create
awareness with the brand while being super scrappy. Despite the
challenges, Margaret achieved significant growth even during the
pandemic, growing it to be a multi-million dollar brand while
also being a mom to two young kids. Margaret also shares what
some of her proudest moments have been as a mother and business
owner, and so much more.


In this episode, we’ll talk to Margaret about:


* Margaret tells us what she thinks the key attributes are for
someone wanting to start a successful brand. [02:25]


* Why a positive and calm attitude is imperative to business
building. [04:26]


* How meeting her husband made Margaret realize that she wants to
be an entrepreneur. [06:56]


* How Margaret built her confidence; the importance of
positioning yourself correctly. [08:20]


* The biggest learnings Margaret and her husband had from working
in advertising. [10:54]


* Why starting your own brand is so much better than working for
an agency. [12:48]


* Where the idea for Three Wishes Cereal came from and how
Margaret started her brand. [14:06]


* Margaret walks us through her research and development process
for Three Wishes Cereal. [20:58]


* The importance of focusing on your product launch, creating a
good plan of attack, and how they got an audience with retailers.
[24:12]


* Why you have to include your retailers in the creation process
so they invest in your success. [27:37]


* How Margaret and her husband handled growing their audience
during COVID and what their supply chain looked like. [29:15]


* Margaret shares some interesting things her company has done to
promote their brand. [35:18]


* Margaret defines her and her husband's roles in their business
for us. [38:41]


* Why Margaret doesn’t like fundraising and has stopped seeking
capital. [40:34]


* Margaret shares some words of wisdom about how she juggles
being a CEO and mother: ask for help! [45:18]


* Our guest tells us about the proudest moments in her life.
[49:58]


This episode is brought to you by Beeya:


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* Plus, get $10 off your order by using promo code
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Follow Mia:


* Website: https://threewishescereal.com/


* Instagram: https://www.instagram.com/mbwish/





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