Getting Over Perfectionism, Turning a Side Hustle into a Multi-Million Dollar Business, Building a Brand Through Social Media with Olivia Landau, Founder of The Clear Cut

Olivia Landau is the Founder and CEO of The Clear Clut, a
digitally native natural diamond brand that's revolutionizing the
diamond industry. 


Although growing up in a family of jewelers, Olivia never thought
she’d be in the business and if anything, her family discouraged
her to get a job in the industry. After a few years of being lost
and confused about her life, she decided to go to the Gemological
Institute of America and from there, her path took a turn. She
worked for other companies from Tiffany & Co to the Real
Real, but realized there was an opportunity to connect with
consumers in a different way. The Clear Cut empowers the next
generation to design and create perfect hand-crafted diamond
e-rings.


In our episode today, we talk about the step-by-step approach she
took to turning her educational blog into a business and how she
developed the confidence to quit her job & income to go all
in. We also talk about how to build your business by being
scrappy and doing things that are unscalable, which is so
important when starting out, and how she’s created organic
awareness & built a strong brand through social media. Olivia
also opens up about going against her family's wishes of starting
her business with her husband and the pushback they had along the
way, and so much more. 


In this episode, we’ll talk to Olivia about:


* How waiting until everything is perfect can hold you back from
taking the first step. [03:16]


* Her relationship to content creation and the surprises it
brings. [04:47]


* Her unexpected path to the diamond business as a
fourth-generation jeweler. [06:18]


* What she needed in order to leave her job and commit full-time
to her side hustle. [12:57]


* Pursuing the business despite discouragement from the family.
[18:03]


* Her experience at the Tech Stars accelerator. [18:54]


* Unscalable beginnings of the company and why they still
implement new features unscalably. [22:13]


* A year-by-year overview of the company’s growth [24:13]


* Creating awareness and community in the early days. [25:11]


* Key takeaways for creating content on different platforms.
[28:40]


* Common social media mistakes that Olivia observes others
making. [33:40]


* Challenges Olivia has experienced as a leader of a larger
business. [35:27]


* The company’s relationship with investment following their
initial seed round. [36:45]


* The whirlwind story of Olivia’s 2020 experience. [44:21]


* What keeps Olivia sane amidst the challenge of building a
business. [46:45]


* Advisory and peer relationships that they have maintained since
the business began. [48:58]


* What’s next for The Clear Cut and what Olivia is most excited
about. [50:34]


This episode is brought to you by beeya: 


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Follow Olivia:


* Olivia's Instagram: https://www.instagram.com/olivialandau/


* The Clear Cut Instagram: https://www.instagram.com/theclearcut/





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