An Honest Conversation About Taking the Leap From Corporate & Creating Your Dream Business with Alicia Yoon, Founder of Peach & Lily

Alicia Yoon is the Founder and CEO of the leading Korean skincare
brand, Peach & Lily. She joins us to share how her own
skincare journey led her to study K-beauty alongside chemists in
Korea and make innovative, gentle, and effective Korean-inspired
beauty solutions available to all. Today, Peach & Lily is on
track to become the number five skincare brand at Ulta Beauty,
but it wasn’t always that way. Alicia gets candid about the highs
and lows along the way, including a moment when she had $7 in her
bank account due to self-funding the business’s growing needs.


In our episode together, she offers an honest insight into her
experience of starting a self-funded business with no plan from
her apartment. She also opens up about the first business she
started in the fashion industry and the biggest mistakes and
lessons she learned there. Alicia also talks about common myths
about starting a business, including the characteristics you need
to truly succeed as a business owner, and reveals what motivated
her to take the leap from a full-time role in finance to starting
Peach & Lily in 2012. 


We talk about some of the things she needed to unlearn from her
corporate background to thrive as an entrepreneur, and Alicia
equips listeners with some dos and don'ts for starting a
business. We touch on cultural hurdles she has faced and how she
turned them into her biggest advantage in the business world,
along with the emotional journey behind the scenes. Alicia also
touches on how becoming a parent has made her into a better
entrepreneur and an expert at prioritizing what matters most in
life and business.


In this episode, we’ll talk to Alicia about:


* The qualities Alicia believes are necessary to successfully
start a business. [03:00]


* Why it’s necessary to build an effective business model before
taking the leap into entrepreneurship. [05:03]


* Two moments of culture shock that Alicia experienced growing
up. [07:56]


* Cultural hurdles Alicia faced in the working world. [11:01]


* What she needed to unlearn from corporate finance to succeed as
an entrepreneur. [15:22]


* Alicia’s journey of caring for her own skin with severe eczema.
[19:03]


* The moment she first became passionate about helping others to
take control of their skin. [23:03]


* What pushed her to take the plunge and start her business.
[26:30]


* How Alicia approached planning for her business financially.
[33:35]


* Alicia’s emotional journey with the business. [39:21]


* Hacks for building momentum. [44:30]


* How having kids has impacted Alicia’s life. [52:27]


* Advice Alicia would give to her younger self. [56:38]


This episode is brought to you by Beeya:


* If you or anyone you know have been struggling with hormonal
imbalances and bad periods, go to https://beeyawellness.com/free
to download the free guide to tackling hormonal imbalances and to
learn more about Beeya’s seed cycling bundle.


* Plus, get $10 off your order by using promo code
BEHINDHEREMPIRE10.


Follow Alicia:


* Alicia on
Instagram: https://www.instagram.com/aliciayoon212/


* Peach Slices on Instagram:
https://www.instagram.com/peach_slices/


* Peach & Lily: https://www.peachandlily.com/





Hosted on Acast. See acast.com/privacy for more information.