Quit Your Day Job, Start Your Dream Business & Stop Doubting Yourself with Katerina Schneider, Founder of Ritual

Katerina Schneider is the Founder and CEO of Ritual, a personal
health brand bringing a new level of transparency to the health
& wellness industry. While pregnant and in search of a
prenatal she could trust, Katerina took matters into her own
hands and pioneered a new standard of high-quality multivitamins
and supplements that are backed by science. Now as one of the
most trusted brands in the category, Ritual has had more than a
million customers and has the top-selling online prenatal
multivitamin.


In this week's episode, we delve into Katerina's family's
immigration journey, arriving in the US with only $50 & a
suitcase, and how it has influenced her views on success and
money. We explore her transition from finance to a different
career path & the role of relationships in her journey. We
also touch on the significant pivots Ritual made in terms of
product, branding, & marketing very early on, as well as the
biggest challenges she faced. Katerina also shares how she
incorporates wellness in her life as a mother of three and
business owner, highlighting the importance of being a little
selfish when it comes to self-care, & so much more.


We talk to Katerina about:


* Migrating to the US with her family with only $50 and a
suitcase. [02:49]


* Katerina’s finance career and involvement in a major US bank
failure. [05:30]


* Working at Universal Music, rebuilding her confidence, &
discovering passions. [12:08]


* Katerina’s transition to a new industry. [14:05]


* Advice on embracing uncertainty and trusting the process.
[18:16]


* Ritual's inspiration rooted in Katerina's personal experience
during her first pregnancy.[21:14]


* How Katerina thrived being both a mother and entrepreneur.
[28:54]


* The original idea of Ritual and how it changed over time.
[34:09]


* Taking care of yourself, building habits, and going back to the
basics. [41:02]


* Why EVERYONE should start a business, and knowing when to take
that leap. [47:10]


Episode is brought to you by Beeya:


* If you're struggling with hormonal imbalances, go to
https://beeyawellness.com/free to download the free guide to
tackling hormonal imbalances


* Get $10 off with promo code BEHINDHEREMPIRE10


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Katerina:


* Website: https://ritual.com/


* Instagram: https://www.instagram.com/katandkale/


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