Quitting Your 9-5 & Betting on Yourself with Amy Liu, Founder of Tower 28

In this week's episode we're re-airing one of our top episodes
with Amy Liu, the founder and CEO of Tower 28, a beauty company
inclusive of all skin tones, skin types, budgets, and beauty
philosophies. 


For over 15 years, Amy Liu worked as a beauty executive at some
of the fastest-growing prestige companies, including Smashbox,
Kate Somerville and Josie Maran Cosmetics. But as a longtime
eczema sufferer, she couldn’t even enjoy the best part of working
in the beauty industry: trying out all the products! Even the
clean alternatives were super expensive or too clinical, like
they were coming straight from the doctor’s office. Amy saw this
white space as an opportunity, and set out to create Tower 28.
Tower 28 is the first beauty brand that’s 100 percent clean,
vegan, and free of every known skin irritant. 


We talk to Amy about how she thought about the risk she was
talking in starting her career with a successful corporate career
under her belt, three kids and a mortgage. Amy also shares her
perspective on why there's never a “right time” to get started,
why we should never fall into the trap of comparison, the power
of fostering real relationships in life and in business, and so
much more.


In this episode, we'll talk to Amy about:


* Where Amy’s aversion to risk originated. [3:26]


* Why Amy chose to become an entrepreneur in the beauty
space. [7:59]


* An overview of Amy’s career prior to founding Tower 28.
[8:50]


* How working for other companies before starting her own
has benefitted Amy. [16:08]


* Amy shares her motivation for quitting her full-time job
and offers advice to mothers with similar concerns. [18:33]


* The conversation that changed the course of Amy’s life.
[22:50]


* Value that lies in talking openly about what you want to
achieve. [25:36]


* The importance of reputation. [29:02]


* Amy's unique approach to founding Tower 28 compared to her
previous three ventures. [30:01]


* What differentiates Tower 28 from other brands. [32:56]


* Amy’s thoughts on overcoming fears around entering a
saturated market. [34:02]


* The ultimate goal that Amy had when she founded Tower 28.
[37:30]


* How Amy incorporates her values into her brand. [38:36]


* Amy explains the approach that she took to growing Tower
28. [46:40]


* How her experience of building Tower 28 has changed the
way Amy looks at life. [50:03]


* Exploring business challenges and rewards. [51:30]


* Amy's wisdom for fulfilling life as a female founder.
[56:15]


This episode is brought to you by Beeya:


* If you or anyone you know have been struggling with hormonal
imbalances and bad periods, go to https://beeyawellness.com/free
to download the free guide to tackling hormonal imbalances and to
learn more about Beeya’s seed cycling bundle. 


* Plus, get $10 off your order by using promo code
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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Amy:


* Instagram: https://www.instagram.com/amyliu_t28/


* Tower 28 Instagram: https://www.instagram.com/tower28beauty/


* Website: https://www.tower28beauty.com/ 


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