Overcoming Adversity, Finding Your Voice & Power, Leaving Corporate, and Stepping into Your Dream Life with Durana Elmi, Co-Founder of Cymbiotika

Durana Elmi is the Co-founder and COO of Cymbiotika, a high
growth health and wellness company offering a range of products,
including probiotics, vitamins, minerals, and more.


Durana’s inspiring journey began when she moved from Afghanistan
to the US and defied all traditional expectations imposed on
her being a woman. Determined to write her own narrative, Durana
pursued higher education instead of marrying young, forging a
successful corporate career in defiance of her father's wishes.


In our conversation, we explore the pivotal moment when Durana
left her stable corporate job to embark on her first
entrepreneurial venture. She candidly discusses the challenges
and how she and her husband navigated this decision while raising
a young daughter. Durana also walks through the valuable lessons
she learned in her first business, which was in an entirely
different industry, and how she applied these lessons to
Cymbiotika. 


We talk about the early days of Cymbiotika when it was just one
product, the pivotal moments that helped propel the incredible
growth, and the steps they’ve taken over the past few years to
get the company to over $40 million in revenue. We also chat
about the importance of self-love, the role positive affirmations
have had on her life, and steps we can all take to truly manifest
the life we want, and so much more.


In this episode, we’ll talk to Durana about:


* Durana’s childhood and upbringing as an immigrant from
Afghanistan. [​​02:43]


* Importance of self-love and how Durana cultivated it in her own
life early on. [04:12]


* Durana's relationship with her father and how she defied all
traditional expectations for her. [09:00]


* The book 'Obstacles Welcome' by Ralph de la Vega and how Durana
embodies its principles in her life. [14:00]


* Durana's turning point: leaving corporate America alongside her
husband to start their first business. [17:24]


* The importance of creating your own story and having full
control of your life. [20:15]


* The challenges of transitioning from corporate to starting her
own business. [23:15]


* Durana's career journey and her evolving definition of success.
[27:00]


* The transformation of Cymbiotika: from a supplement into a
lifestyle brand. [31:27]


* How Cymbiotika went all in during the COVID pandemic. [39:33]


* The early stages of Cymbiotika and its journey toward
Cymbiotika 2.0. [41:08]


* The significance of recruiting the right individuals and
placing trust in their abilities. [45:49]


* It's all about the journey and having faith in the process.
[47:55]


* Durana's daily routine and mindset for maintaining her mental
health. [48:56]


* Manifesting life and practicing gratitude shape the ecosystem
of your personal karma. [54:44]


 


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Durana:


* Cymbiotika Website: https://www.cymbiotika.com


* Durana's Instagram: https://www.instagram.com/duranaelmi


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