How to Find & Master Your Craft, Build Your Brand and Top Tips to Transform Your Skin & Tackle Acne with Celebrity Skin Expert, Shani Darden

Shani Darden is a celebrity esthetician and Founder of Shani
Darden Skin Care, a line of high-performing, effective skin care
products. 


Shani trained as an esthetician under a leading dermatologist and
eventually went out on her own years later. She developed a
passion for creating products she could not find, sending clients
home with custom-made formulas between visits. Shani built her
Studio and her reputation as one of the most in-demand
estheticians in the world and is the go-to skin pro for
celebrities like Kelly Rowland and Jessica Alba. 


In this week’s episode, we talk about Shani’s non-linear path.
After relocating to LA with dreams of pursuing a modeling
career, she quickly discovered that the glitzy world of fashion
and modeling didn't align with her true aspirations. It was
through a series of many twists and turns that she found her
calling to become an aesthetician.


During our conversation, Shani offers a glimpse into the
intricacies of her products and shares insights from her time as
a receptionist - a job she was in for years while going to school
and learning invaluable lessons along the way. She opens up about
the humble beginnings when launching her widely successful
Retinol Reform serum from her living groom and how she eventually
paved her way into the shelves of Sephora. We talk about all
things entrepreneurship, how she built her brand, and of course -
we end on all her biggest skincare tips and tricks, especially
when it comes to acne. 


In this episode, we’ll talk to Shani about:


* Staying true to her beliefs and not allowing people to lead her
astray. [02:44]


* Shani’s upbringing and how it impacted the woman she is today.
[04:00]


* Shani's modeling and music video journey. [06:43]


* Shani's growing interest in skincare and her path to entering
the industry. [7:51]


* Lessons from her time as a spa receptionist. [09:22]


* Getting fired, getting out of school, and working with a
dermatologist. [10:46]


* Meeting her celebrity client, Jessica Alba, and the story of
their friendship. [14:08]


* Launching her first skincare product and Shani’s love for
retinol. [17:19]


* Challenges in building her brand. [19:26]


* The relationship with Sephora and its evolution over the years.
[23:05]


* Highlights of having her own studio and space. [26:33]


* The positive impact of the COVID Pandemic to her business.
[27:48]


* Shani's social media guidance for people. [29:12]


* Shani’s tips for people with acne-prone skin. [30:19]


* The different kinds of skin types. [33:03]


* Shani's product recommendations for scarring and acne. [34:05]


* Initiating a women's mentorship program. [37:50]


* Dealing with impostor syndrome as the brand's face. [40:14]


* The evolution of Shani's online presence. [41:52]


* Shani’s greatest achievements in her life. [43:25]


This episode is brought to you by beeya: 


* Learn more about beeya's seed cycling bundle at
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* Get $10 off your order by using promo code BEHINDHEREMPIRE


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Shani:


* Website: https://www.shanidarden.com/ 


* Shani's Instagram: https://www.instagram.com/shanidarden/





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