How This Founder Quit Her Day Job, Focused On Her Side Hustle & Built It Into a Multi-Million Dollar Wellness Brand with Carly Stein Kremer, Founder of Beekeeper’s Naturals

Carly Stein Kremer is the founder of Beekeeper’s Naturals, a
company that focuses on products made from natural honey, bee
propolis, royal jelly, and other byproducts of bee raising.


The idea for Beekeeper’s Naturals came after Carly was on a
college abroad trip in Europe and experienced a terrible flare
up. She suffered from chronic tonsillitis, an illness that
dominated a majority of her life. So she went to a local pharmacy
to find some relief, and stumbled upon a compound called
propolis, a combination of tree and plant resin created by bees
to protect the hive that also has over 300 compounds that are
beneficial for human immunity. She quickly realized the power of
this natural ingredient herself and that’s when the passion and
idea for the company was born. 


Fast forward to today, Carly and Beekeeper's Naturals have sold
over 2M units of their hero product, Propolis Throat Spray, which
sells one unit every 30 seconds. Beekeeper's Naturals is also
currently ranked as Amazon's #1 brand in the Cold and Flu
category. The company has quickly expanded from 5,000 retail
locations to over 18,000 across major North American banners,
including Target, CVS, and Walgreens, doubling revenue
year-over-year.


In this week’s episode, we sat down with Carly to talk about her
very windy journey starting the business – even though she had
the idea in college, she ended up pursuing a job in finance and
years later left her comfortable and reputable job at Goldman
Sachs to start the company. We discuss the importance of securing
your finances before taking the leap to start your business, why
resilience was key to her own entrepreneurial journey, and how we
can all cultivate it in our lives today. We talk about how she
created her first products from her kitchen, the steps she took
to create awareness in the early days when she was selling at
farmer’s markets, and how she thought about fundraising
throughout her journey. We also chat about how she tackles her
anxiety and calms her nervous system, how she sets up her day to
succeed, and so much more. 


In this episode, we'll talk to Carly about:


* Resilience for business success. [03:35]


* Early challenges & health impact. [08:47]


* Propolis discovery during exchange program. [11:28]


* Career opportunities and creating first products. [17:16]


* Finance career, unhappiness, and coping with anxiety. [22:08]


* Goldman Sachs timeline & transition to entrepreneurship. [
31:02]


* The early business traction. [36:32] 


* Carly’s quote, “The individual with the calmest nervous system
will win”. [53:58]


* Carly's commitment to "One-hour-to-react" principle. [59:26]


* Letting go of a false sense of urgency. [01:01:29]


This episode is brought to you by beeya: 


* Learn more about beeya's seed cycling bundle at
https://beeyawellness.com/free to find out how to tackle hormonal
imbalances. 


* Get $10 off your order by using promo code BEHINDHEREMPIRE


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Carly:


* Beekeeper’s Naturals’ Website:
https://www.beekeepersnaturals.com/


* Beekeeper’s Naturals’ Instagram:
https://www.instagram.com/beekeepers_naturals/


* Carly’s Instagram: https://www.instagram.com/carly.kremer/


Hosted on Acast. See acast.com/privacy for more information.