How to Finally Quit Your Unfulfilling Career, Confront Your Fears & Launch Your Dream Idea with Jing Gao, Founder of Fly By Jing

Jing Gao is the founder and CEO of Fly By Jing, the
fastest-growing direct-to-consumer startup and Asian food
brand. 


Her first product, the Sichuan Chili Crisp, took the food world
by storm in 2018, propelling Fly By Jing into the mainstream and
spotlighting Jing as a leading expert in Sichuan flavors. Fly By
Jing has since sold over 2 million jars of Chili Crisp to date,
making it one of the fastest-growing condiments on the market and
a household staple for many. Today, Chili Crisp can be found in
thousands of grocery stores across the United States, coming a
long way from the Kickstarter campaign that first led to its
fame, and Fly By Jing has expanded into a multi-million dollar
business.


In this week’s episode, we discuss Jing’s upbringing, the many
countries she’s lived in growing up and how those experiences
impacted her life. She talks about how she left her stable tech
job to pursue a career in food full time, the way she evaluated
her risks when becoming an entrepreneur and how she decided to
move to the US without knowing anyone to start her product
business. We also talk about the early days of the business when
Jing first launched on Kickstarter, the multiple challenges she
had when creating & shipping the product to customers,
and how she created such an incredible, high growth brand from
the power of word of mouth and community. 


In this episode, we'll talk to Jing about:


* Jing’s childhood upbringing and relationship with risk. [2:32]


* What helped Jing overcome change and push herself outside her
comfort zone. [9:45]


* What motivated Jing to quit her tech job and move to Shanghai
for a new opportunity. [11:43]


* The relationship between food and Jing's personal identity and
cultural heritage. [16:09]


* The significance of seizing opportunities and staying open to
chances. [19:13]


* Jing's parents' viewpoint regarding her career journey. [21:07]


* Establishing a restaurant and the lessons Jing gained from this
experience. [22:21]


* Choosing the right business partner. [27:15]


* The financial struggles encountered, and lessons learned while
operating a restaurant. [28:54]


* Jing's shift towards creating her own products. [36:09]


* Why entrepreneurship is self-work. [42:34]


* The key stages in the launch of Fly by Jing. [45:12]


* Jing's latest cookbook and what's next for her and the
business. [53:50]


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Jing:


* Fly By Jing Website: https://flybyjing.com/


* Fly By Jing Instagram: https://www.instagram.com/flybyjing/


* Jing’s Instagram: https://www.instagram.com/jingtheory/


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