Harnessing The Power of Manifestation & Vision Boarding to Build Your Dream Business with Monique Rodriguez, Founder of Mielle Organics

Monique Rodriguez is the founder and CEO of Mielle Organics, an
all natural hair care and beauty brand. 


Monique created Mielle Organics’ first product in her kitchen.
Now, the brand has products in over 85 countries – and still
pursues the same vision it did from when it operated out of
Monique’s kitchen, with the same values.


Monique worked as a registered nurse for almost a decade.
She pursued nursing initially to please her mother and secure a
financially stable career. As a wife and mother of two girls, it
was a big risk to leave her stable career path to pursue her
passion. Yet she always had a love of beauty and haircare, and
once she saw the engagement of her online community with the
products she was creating in the kitchen, she decided to bet on
herself and launch her own product, and that’s when Mielle
Organics was born.


In 2021, Monique became the first Black woman to raise a
non-controlling nine-figure investment, over $100M, in a deal
with Berkshire Partners. In 2023, Monique made history again when
Mielle Organics was acquired by Procter & Gamble in an
unprecedented acquisition, the largest exit ever for a Black
Female beauty founder, in which she will continue to serve as CEO
of the company. As part of her deal with P&G, she also
established Mielle Cares, the non-profit arm of her company, with
a $10M donation that was matched by P&G. 


In this week’s episode we discuss the many business ventures
Monique tried that didn’t work out, why she decided to pursue her
nursing career and the biggest skills she learned there that have
propelled her when starting her own business. We also chat about
her process of building a passionate community through social
media, how that helped her create product market fit for her
product, and the steps she took to find a chemist to work on her
first batch that ended up selling out. Monique also ends on
sharing insights on manifesting success, the exact steps she took
to bring her ideas to life, her advice on navigating challenging
situations both personally and professionally, and so much
more. 


In this episode, we'll talk to Monique about:


* Confronting fears and building self-belief. [03:33]


* Strong women in Monique's upbringing. [06:54]


* Leaving her comfort zone. [19:36]


* High-risk pregnancy experience in 2013. [22:16]


* Funding Mielle's early stages. [31:02]


* Starting Mielle at home and the initial orders. [34:51]


* Driving Mielle Organics' launch success.[36:08]


* Leaving nursing job to focus on Mielle. [37:21]


* Manifestation steps and vision importance. [40:08]


* Bringing in private equity, alignment with Berkshire. [54:58]


* Timeline of P&G acquisition. [57:32]


* Journaling and gratitude cultivation. [59:53]


* Business sale impact on Monique's life. [01:02:00]


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Monique:


* Mielle Organics Website: https://mielleorganics.com/


* Mielle Organics Instagram:
https://www.instagram.com/thetappingsolution/


* Monique’s Instagram: https://www.instagram.com/exquisitemo/


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